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Last updated on April 19, 2014 at 9:20 EDT

The Florin Street Band to Support ITV’s Text Santa Appeal

December 5, 2011

LONDON, December 5, 2011 /PRNewswire/ –

The spectacular Victorian-themed Christmas song My Favourite Time of Year by The
Florin Street Band [http://www.florinstreet.com ] is set to benefit numerous charities
this Christmas as it becomes the theme to ITV’s Text Santa appeal. The YouTube hit
recently caused a stir across the pond when The United States Army Band “Pershing’s Own”
requested permission to perform it at their high profile concerts in Washington D.C. – an
honour rarely bestowed upon modern-day Christmas songs. Originally released in 2010, My
Favourite Time of Year, written and performed by British composer Leigh Haggerwood, has
become an internet sensation gaining legions of passionate supporters and celebrity fans
including Jamie Oliver and Ryan Seacrest. The project was created without record company
backing and funded entirely with Leigh Haggerwood’s life savings. The traditional-style
Christmas song was recorded at Trevor Horn’s Sarm studios, and features performances by 36
musicians including The English Chamber Choir. The acclaimed Victorian music video, shot
at Blists Hill Victorian Town at Ironbridge in Shropshire, was directed by Nick Bartleet
and Hollywood Cinematographer John Perez – known for his work on Coldplay’s Viva La Vida
and video’s by Beyonce and Rihanna amongst others. Leigh Haggerwood was approached by
producers of the new ITV Text Santa appeal earlier this year, he said:

“The ITV producers really liked the song and felt it would be a great match for Text
Santa, so they asked if I’d consider letting them use it as the theme music for the
appeal. When they explained the project I was really impressed by the idea and the nine
fantastic charities it’s supporting, so of course I said yes! Since the song will
undoubtedly become synonymous with Text Santa, and they’re such great causes, I think it’s
only fair that the charities benefit from the success of the song too, so I have decided
to donate all of this year’s UK download recording profits to the Text Santa charities
along with Ironbridge Gorge Museum Trust – an amazing educational charity whose Victorian
town was the location for our beautiful music video.”

Leigh Haggerwood is now writing a Florin Street album for release in 2012, and is
currently discussing the possibility of turning Florin Street into a musical animation.
The Text Santa launch show hosted by Philip Schofield and Christine Bleakley will be
broadcast on ITV1 on Sunday 11th December with its live finale hosted by Ant and Dec and
later Holly Willoughby, taking place on Christmas Eve. My Favourite Time of Year is
released on December 5th 2011 and is available at iTunes, Amazon and most other online
stores. All UK download recording profits will be shared between the following charities:

6/7 to go to the Text Santa Charities: Carers UK, Crisis, Help the Hospices,
Samaritans, WRVS, Great Ormond Street Hospital, Noah’s Ark Appeal, Helping Hand, Yorkhill
Children’s Foundation. And 1/7 to: Ironbridge Gorge Museum Trust.

        You can follow the Florin Street Band on the following social media channels:

http://www.facebook.com/florinstreet

http://www.twitter.com/florinstreet

http://www.youtube.com/florinstreet

        PR Contact: james.ryan@spincyclemusic.com,.Tel: +44(0)7941-39-23-99
        Websites: http://www.florinstreet.com, http://www.itv.com/textsanta

SOURCE Calmsound


Source: PR Newswire