Rentrak Signs Contract With Carat and Aegis Media North America
PORTLAND, Ore., Dec. 7, 2011 /PRNewswire/ — RENTRAK CORPORATION (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a TV Essentials(TM) contract with Aegis Media North America (AMNA), including Carat and other AMNA agencies. Aegis is the world’s largest independent media specialist and market leader in digital and diversified media solutions. Carat will be using Rentrak’s census-based currency to help them target, plan and buy television more effectively.
In addition to having access to the only fully-integrated system of detailed satellite, telco and cable TV viewing information commercially available, Carat will be able to use Rentrak’s Exact Commercial Ratings metric which is now available to the company’s TV Essentials network subscribers and can determine how each specific network advertising spot performs within an ad pod.
“Audience data has become standard currency in helping us achieve more efficient and effective media solutions on behalf of our clients,” said Michelle Lynn, Senior Vice President, Head of Research and Consumer Insights at Carat USA. “Rentrak’s TV Essentials and Exact Commercial Ratings metric provide the type of information required to better understand people’s viewing behaviors in a highly fragmented market place. This partnership will no doubt further our goal of delivering increased business value through media.”
“Rentrak’s granular, stable and comprehensive TV viewership information from over 19 million televisions will give Carat advanced targeting abilities. The added sophistication of the Exact Commercial Ratings metric cements Rentrak’s role as the census-based TV ratings currency leader,” said Evan Goldfarb, Senior Vice President, Agency Sales at Rentrak.
As the television census-based ratings currency, Rentrak provides daily measurement of all TV networks nationally and at a granular level in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation