Last updated on April 18, 2014 at 8:42 EDT

Plunge in White Christmas Betting Odds as Temperatures Plummet, Report Sky Bet

December 7, 2011

LEEDS, England, December 7, 2011 /PRNewswire/ –

Sky Bet, the popular UK based online betting [http://www.skybet.com ] firm, can report
that severe weather warnings across the UK have led to a flurry of bets today on a White
Christmas as forecasters talk up the chances of a picture-postcard December 25th.

The odds of snow falling in London on the 25th now stand at 11/2 with leading online
betting firm Sky Bet, having been cut from 13/2.

The sudden cold snap has seen Sky Bet slash the odds of December 25th snowfall in most
major cities and the bookie is braced for white Christmas betting
[http://www.skybet.com/betting/festive-specials/white-christmas/t10003752.html ] to
snowball again later this week as temperatures could nosedive to -6C.

Sky Bet spokeswoman Helen Jacob said: “The unusually clement autumn weather saw
bookies offering odds on this Christmas being the warmest on record but this week’s sudden
cold snap has finally kick-started the annual white Christmas gamble.”

With areas of Scotland covered in snow on Monday and falls in parts of northern
England, the odds of a white Christmas in Aberdeen have contracted markedly to 9/4 (from
5/2). Belfast is in to 11/2 from 7/1 and white Christmas odds in Cardiff have been slashed
to 13/2 from 8/1.

Sky Bet’s Helen Jacob added: “The first covering of snow always causes an influx of
white Christmas bets but it’s worth remembering that bets are settled according to the Met
Office’s definition: a single snowflake must be observed falling on the weather station
during the 24 hours of December 25th.”

        Sky Bet Odds: White Christmas 2011
        Aberdeen (Football Ground) 9/4
        Edinburgh (Castle) 11/4
        Glasgow (Cathedral) 4/1
        Birmingham (Bullring) 5/1
        Belfast (Airport) 11/2
        Leeds (Sky Bet Offices) 11/2
        London (Buckingham Palace) 11/2
        Liverpool (Albert Dock) 6/1
        Cardiff (Millennium Stadium) 13/2
        Manchester (Granada Studios) 13/2

        Record Temperature Specials
        Record for the warmest temperature (15.6C) on Christmas Day in Britain to be broken
        Record for the coldest temperature (-18.2C) on Christmas Day in Britain to be broken

About Sky Bet

Sky Bet [http://www.skybet.com ] is the sports betting division of Sky Betting and
Gaming, a wholly owned subsidiary of British Sky Broadcasting Group plc (Sky). One of the
country’s leading betting and gaming companies, Sky Bet is based in Leeds, West Yorkshire.
Sky Bet does not accept customers from the USA and operates fully within UK law under a
licence issued by the Alderney Gambling Control Commission. Sky Bet offers an online
sports betting service and boasts a recently enhanced mobile platform, Sky Bet Mobile.
Customers can also bet through their TV or by telephone.


Source: PR Newswire