StrideÂ® Gum Rocks Z100′s Jingle Ball for the Second Year in a Row
EAST HANOVER, N.J., Dec. 8, 2011 /PRNewswire/ — STRIDEÃ‚®, The Ridiculously Long-Lasting Gum, is joining forces for the second year in a row with Z100′s Jingle Ball to bring fans exclusive access to the annual star-studded event. Friday, Dec. 9, STRIDE gum brings long-lasting fun and excitement to all fans with a strong presence at the sold out concert featuring performances by today’s hottest musical talent (check out www.z100.com for the full lineup). Long lasting activities are available to all attendees of the Z100 and Coca-Cola All Access Lounge.
“At STRIDE, we love to create fun and excitement for our fans, serving up the unexpected and moments in time that our fans will never forget,” said Maurice Herrera, senior director – U.S. Gum, Kraft Foods. “Participating in Z100′s Jingle Ball allows us to interact with our fans in a memorable and significant way, giving them access to their favorite music and long lasting activities at the All Access Lounge, as well as a chance to meet some of today’s hottest, young celebrities.”
STRIDE gum will be on-site at the Z100 and Coca-Cola All Access Lounge offering thousands of fans in attendance a chance to participate in a snowboarding showdown. Their snowboarding skills will be put to the test with two contestants battling to see how long they can last on their snowboard simulators. The longest lasting snowboarding fans will have the chance to meet and greet with some of Z100′s guest celebrities. While visiting the booth, fans will also be able to sample Stride Spark and Stride Whitemint. The lounge will be open from 12 p.m. until 6 p.m. EST on Dec. 9 at The Hammerstein Ballroom.
About Stride Gum
STRIDE, The Ridiculously Long Lasting Gum was launched in 2006 to give gum chewers a fun, unique and long lasting chewing experience. STRIDE gum, a Kraft Foods brand, comes in 11 flavors – Winterblue, Spearmint, Sweet Peppermint, Forever Fruit, Sweet Berry, Sweet Cinnamon, Nonstop Mint, Uber Bubble, Stride Spark and Whitemint. To find out more about STRIDE gum, our friends and what the brand is up to, visit www.stridegum.com and www.facebook.com/stride-gum.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company’s iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
SOURCE Kraft Foods Inc.