mun2 Delivers Best Year Ever
LOS ANGELES, Dec. 14, 2011 /PRNewswire/ — mun2, the leading bilingual, bicultural cable network, had its best ratings in the network’s history, according to Nielsen. In prime time (Monday-Sunday 7-11pm) the network experienced double-digit, year-over-year growth in all demos, compared to 2010, with +22% more adults 18-49 (45,000), +15% total viewers (77,000) and 12% more Young Latino Americans (YLA) 18-34 (29,000). Additionally, the cable entertainment brands of NBCUniversal — including Bravo, E!, mun2, Oxygen, Sprout, Style, Syfy and USA — deliver the #1 audience of affluent and educated viewers in all of television. And mun2 joins NBCUniversal’s Entertainment & Digital Networks and Integrated Media division’s Bravo, Oxygen, Style, Telemundo, Fandango and Television without Pity, in achieving record highs for their businesses.
mun2 continues to command the #1 spot in prime time over Tr3s, with +70% audience share in YLA. mun2 finished prime time as the second fastest growing Hispanic cable network among Hispanic adults 18-49 for 2011. mun2 is the second most watched music lifestyle cable network among Hispanic viewers in prime, beating VH1, BET, MTV2, Tr3s and FUSE among key demos including total viewers (70,000) and adults 18-49 (43,000).
In total day (Monday-Sunday, 8 am-2am) mun2 grew the period by +17% total viewers (48,000) and +26% adults 18-49 (29,000). The network’s total day success was fueled by the sexy series Decisiones Extremas, as well as its popular music programming. Also propelling mun2′s 2011 ratings growth were the La Reina del Sur marathon as well as strategic acquisitions including the provocative and exciting Colombian series El Cartel 2 and the action-packed WWE Raw and WWE Smackdown.
For its Original Sunday Night programming (Sunday 7-11pm), mun2 grew +27% total viewers (61,000), and +32% adults 18-49 (37,000) versus prior year. This growth was fueled by the season premiere of the network’s ground-breaking scripted bilingual series RPM Miami as well as the paranormal investigative reality series From Beyond.
mun2′s key You’re On Weekends (Saturday-Sunday, noon-7pm) programming block grew by +8% total viewers (55,000) and +15% adults 18-49 (31,000). The network’s 2011 You’re On Weekend success was driven by key mun2 tentpole reality series I Love Jenni featuring Latin music icon Jenni Rivera, as well as Reventon, the nation’s #1 regional Mexican music show, and 18 & Over, mun2′s un-matched music countdown show.
mun2 had double digit growth on its industry leading website mun2.tv. The network generated over 4.7 million streams this year, and in addition, the newly launched youtube.com/mun2, dedicated to original short form videos, generated 1.5 million streams in the fourth quarter alone. mun2.tv also boasted a +28% increase in page views (20.5 million) this past year for original network content, including I Love Jenni and RPM Miami. Page views to the mun2.tv news section also had double-digit growth with a +26% (8.3 million) increase year-over-year. In the mobile space, mun2 had triple digit increases in 2011, with 8 million mobile views and a +400% increase. The digital team also took home a prestigious Imagen Award in the Best Web Series category for “Chismex,” a series of web originals that offer a uniquely American look at the new faces and fresh spirit of Regional Mexican music in the U.S.
Source: The Nielsen Company. NPM and NPM Hispanic. Live + SD IMP, 2011 Year Avg. (12/27/2010-12/11/2011 ) vs. 2010 Year Avg. (12/28/2009-12/26/2010). Share of audience = mun2 & MTV Tr3s. Digital: Omniture.
mun2 and mun2.tv is the lifestyle cable network and digital platform for today’s bicultural Latinos 18-34. As the bilingual network that amplifies the Latino experience, mun2 is a uniquely American cable network that is culturally relevant yet language agnostic. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform to one of the most active and valued sector of the population. As the only nationally measured bilingual cable network by The Nielsen Company, mun2 has a distribution to over 36 million U.S. households and is part of Telemundo Media, a division of NBCUniversal.