INVISION to Incorporate Nielsen Online Campaign Ratings in Industry-first Solution to Manage Ad Liability Across Platforms
NEW YORK, Dec. 20, 2011 /PRNewswire/ — INVISION Inc. announced today that it will work with Nielsen in an industry-first collaboration to provide the media industry with streamlined cross-platform advertising inventory liability management. Using Nielsen Online Campaign Ratings, INVISION will offer a solution for the media industry to measure and fulfill television campaign guarantees via online advertising through INVISION’s DealMaker Stewardship product.
Launched in August, Nielsen Online Campaign Ratings combines traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers. It is the only Internet measurement system accredited by the Media Rating Council (MRC) that provides GRPs for online advertising campaigns, enabling for the first time consistent cross-platform reach and frequency metrics.
INVISION develops and provides integrated advertising planning and sales solutions across the media industry with robust, modern systems designed for TV, online video, display, radio and mobile. Customers using INVISION’s DealMaker Stewardship product to manage television audience guarantees will be able to seamlessly transfer liability from television deals to online campaigns planned and managed through INVISION’s DealMaker Digital sales system or through other digital sales systems.
“Today’s advertisers, agencies and publishers want an accurate and consistent measurement to understand what audiences their campaigns reach across media to deliver improved ROI,” said Steve Hasker, President, Media Products and Advertiser Solutions, Nielsen. “This collaboration of Nielsen Online Campaign Ratings with INVISION will allow, for the first time, clients to identify the best inventory for audience reach across media to satisfy ad guarantees in an efficient, effective manner.”
“Traditionally, when TV buys fail to reach their audience guarantees this liability has been satisfied with additional TV inventory,” said Lynda Clarizio, CEO of INVISION. “Because of growing constraints on that platform and the promise of online advertising, networks have seen a growing opportunity to transfer this liability online. Nielsen Online Campaign Ratings provides a standard GRP across platforms so that online can be measured the same way we measure GRPs on TV, and INVISION is the first partner providing a seamless method for processing this liability transfer.”
By improving workflow efficiencies and cross-platform views of audience liability, Nielsen and INVISION are working to remove obstacles and increase flexibility for true cross-platform media sales management.
About INVISION, Inc.:
Founded in 1993, INVISION, Inc. (www.invisioninc.com) is the leading provider of advertising sales solutions to the media industry. INVISION’s advertising systems are trusted by top media content providers to manage over $13 billion in advertising revenue each year. INVISION develops software to support the ad sales and traffic processes for cable networks, broadcast networks, television syndicators, radio stations, digital publishers and Hispanic-focused media. With offices in New York, Atlanta and northern Virginia, INVISION’s clients include Azteca America, BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4/Tech TV, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, WGN America, Univision, Warner Bros. and The Weather Channel.
SOURCE INVISION, Inc.