Rentrak TV Signs Contract with Camelot Communications
PORTLAND, Ore., Jan. 3, 2012 /PRNewswire/ — Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a StationView Essentials contract with Camelot Strategic Marketing & Media. Camelot is one of the largest privately-owned strategic marketing and media services companies, which is home to Southwest Airlines in addition to other TV advertisers.
Rentrak’s census-based TV ratings currency will provide Camelot with stable TV viewing information so they may use advanced demographics to make television buys as effective as possible for their clients.
“Camelot Strategic Marketing & Media recognizes the importance of census-based TV ratings information and Rentrak as the category leader. To remain competitive in this business it is crucial to work with innovative companies and Rentrak’s advanced targeting capabilities will help us better target, plan and buy television,” said Chris Schembri, COO of Camelot Strategic Marketing & Media.
“Rentrak’s ability to combine its TV census-based ratings information with client segmentation definitions is a leap forward for advertisers. Camelot’s embrace of our service is yet another example of the industry’s acceptance of Rentrak’s TV census-based service,” said Evan Goldfarb, Senior Vice President, Agency Sales at Rentrak.
As the television ratings census-based currency, Rentrak provides daily measurement of all TV stations and networks in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
About Camelot Strategic Marketing & Media
Dallas based Camelot Strategic Marketing and Media is one of the largest privately held strategic media planning and buyers in the U.S. Founded in 1983 Camelot focuses on innovative strategic thinking that is customer centered, market focused. Camelot develops business building strategy with customized data that amplifies the business proposition message in the market. Visit us at www.camelotsmm.com or call 214 373 5400 to learn more about amplifying your brand with Camelot.
SOURCE Rentrak Corporation