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Paramount’s Mission: Impossible – Ghost Protocol Generates More Than $46 Million in IMAX Theatres Globally Since Early IMAX Previews

January 3, 2012

LOS ANGELES, Jan. 3, 2012 /PRNewswire/ — IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol The IMAX Experience, has grossed $46.1 million in IMAX(®) theatres worldwide since the film began its early IMAX previews through Monday, January 2, 2012. The film has generated approximately $33.1 million domestically and approximately $13.0 million internationally in IMAX theatres. For the four day weekend, the film generated approximately $6.1 million domestically in IMAX theatres and generated approximately $2.7 million internationally in IMAX theatres. To date, the film has an overall gross of $367 million worldwide.

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“With Mission: Impossible – Ghost Protocol leading the box office this Holiday season it is clear that movie-goers responded very favorably to the IMAX early engagement strategy,” said IMAX CEO Richard L. Gelfond. “Fans and critics all over the world who previewed this blockbuster in IMAX generated the positive word-of-mouth and social media buzz that helped drive the strong box office results we see today and we believe this will continue to support the film’s success throughout its run.”

“We are honored that Paramount and the MI:4 filmmakers entrusted IMAX to put the picture’s best foot forward and be the word-of-mouth ambassadors that separated it from the rest of the pack,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. We believe the film’s success demonstrates how IMAX is bringing “must see” back to movie-going.”

IMAX commented that worldwide gross box office for the fourth quarter ended December 31, 2011 was approximately $98 million ($54.3 million domestically and $43.7 million internationally).

The IMAX release of this fourth installment of Mission: Impossible features approximately 30 minutes of scenes filmed with IMAX cameras. Exclusively in IMAX, these sequences expand to fill the entire screen, and further immerse the audience in the explosive action and vast scope of the film. One featured sequence includes the unbelievable stunt performed by Tom Cruise as he scaled the world’s tallest building, the Burj Khalifa Tower in Dubai, providing an up-close, you-are-there experience as only IMAX can.

The IMAX release of Mission: Impossible – Ghost Protocol has been digitally re-mastered into the image and sound quality of The IMAX Experience(®) with proprietary IMAX DMR(®) (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

About Mission: Impossible – Ghost Protocol

The IMF is shut down when it’s implicated in the bombing of the Kremlin, causing Ethan Hunt and his new team to go rogue to clear their organization’s name. No help, no contact, off the grid. Mission: Impossible – Ghost Protocol is directed by Brad Bird, in his live action film debut, and written by Josh Appelbaum & Andre Nemec and Christopher McQuarrie. Cruise, who produces the Mission: Impossible films, is joined by producers J.J. Abrams and Bryan Burk. The film will be co-financed by Skydance Productions. Jeffrey Chernov, David Ellison, Paul Schwake and Dana Goldberg are the executive producers.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About IMAX Corporation

IMAX Corporation is one of the world’s leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry’s top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company’s new digital projection and sound systems – combined with a growing blockbuster film slate – are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world’s best cinematic presentations using proprietary IMAX(®), IMAX 3D(®), and IMAX DMR(®) (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience(®).

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of September 30, 2011, there were 583 IMAX theatres (441 commercial multiplex, 23 commercial destination and 119 institutional) operating in 48 countries.

IMAX(®), IMAX(®) 3D, IMAX DMR(®), Experience It In IMAX(®), An IMAX 3D Experience(®) and The IMAX Experience(®) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management’s assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the opportunities that may be presented to and pursued by IMAX, the performance of IMAX DMR films, conditions in the in-home and out-of home entertainment industries, the signing of theatre system agreements, changes and developments in the commercial exhibition industry, the failure to convert theatre system backlog into revenue, new business initiatives, investments and operations in foreign jurisdictions, foreign currency fluctuations and IMAX’s prior restatements and the related litigation. These factors and other risks and uncertainties are discussed in the Company’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:

    Entertainment Media:                        Business Media:
    IMAX Corporation - Santa Monica             IMAX Corporation - New York
    Rebecca Klein                               Ann Sommerlath/Adam Davis
    310-255-5656                                212-821-0155
    rklein@imax.com                             212-821-0116
                                                asommerlath@imax.com
    Principal Communications Group, Los Angeles adavis@imax.com
    Melissa Zukerman/Paul Pflug
    323-658-1555
    melissa@pcommgroup.com                      Sloane & Company - New York
    paul@pcommgroup.com                         Whit Clay
                                                212-446-1864
    Investors:                                  wclay@sloanepr.com
    IMAX Corporation - New York
    Heather Anthony
    212-821-0121
    hanthony@imax.com

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SOURCE IMAX Corporation


Source: PR Newswire