Last updated on April 20, 2014 at 8:28 EDT

China’s Leading Sports Apparel Company Selects OrderMotion to Drive Online Growth as Brand Broadens its Reach into US and Other Global Markets

January 4, 2012

BURLINGTON, Mass., Jan. 4, 2012 /PRNewswire/ — (http://www.myprgenie.com) — OrderMotion(R), Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced that leading Chinese sports apparel company, Li Ning, has launched its new US online sales effort using OrderMotion’s popular OMX technology for secure customer data management and analytics.

Li Ning manufactures and markets a complete line of sports equipment, including high performance athletic footwear and apparel, and competes internationally with other major brands such as Nike(R) and adidas(R). The company recently launched a major integrated marketing campaign to launch the brand in the United States with product sales managed through a new online store (shop.li-ning.com).

“We chose OrderMotion’s OMX technology for its outstanding scalability, reliability, and in-depth analytics,” states Li Ning’s US chief operating officer, Jeffrey Neville. “OrderMotion makes it easy to integrate a wide range of options, including our own front-end order management system. Their web-based OMX technology is incredibly flexible.”

About OrderMotion

OrderMotion is a Direct-to-Consumer (D2C) Campaign and Order Management Platform company that serves the unique needs of Direct Response and eCommerce business with web-based technology (SaaS). Because OrderMotion integrates with eCommerce Websites as well as fulfillment warehouses, call centers, customer service centers, payment processors and media agencies, OrderMotion acts as a neutral hub for real-time data consolidation. Marketers can accurately track, measure and analyze consumer purchases from acquisition through retention and then implement timely and effective revenue-generating strategies. OrderMotion is a Certified PCI Level One Service Provider and ideally suited for complex multi-pay and continuity order processing. OrderMotion is based in Burlington, Massachusetts. www.OrderMotion.com

About Li Ning

Founded in China in 1990 by former Olympic athlete Li Ning, the company opened its first US retail store in 2010 in Portland, Oregon. In 2011, Li Ning entered into a joint venture with Chicago-based Acquity Group LLC to make a significant investment in the US market, expand distribution, and undertake a major advertising and online sales campaign to increase market share here.

Jane Schloth

SOURCE OrderMotion, Inc.

Source: PR Newswire