Paragon Casino Resort Along With Troy Landry & Sons Invites Guests to Experience “The Way Louisiana Plays”
MARKSVILLE, La., Jan. 4, 2012 /PRNewswire/ — Paragon Casino Resort launched a new property wide positioning initiative today themed “The Way Louisiana Plays.” The new positioning is highlighted by a new marketing campaign featuring celebrity alligator hunters Troy, Jacob and Chase Landry, who star in the top-rated cable TV show, ‘Swamp People.” The Landrys recently announced their exclusive Louisiana casino endorsement partnership with Paragon Casino Resort.
To view the multimedia assets, please click: http://www.multivu.com/mnr/53616-paragon-casino-resort-the-way-louisiana-plays-landry-swamp-people
The campaign features the fun and excitement that make up the culture and fabric of Louisiana highlighting Paragon’s exceptional Southern hospitality, including gaming, culinary, and entertainment offerings. The top resort, located in the heart of Louisiana, delivers an authentic Louisiana experience for its customers by including everything that is engaging and unique about the state. From the Cypress Swamp with live alligators in the hotel lobby to the renowned Louisiana cuisine served in its five restaurants or the spontaneous second line parades complete with beads on the casino floor, Paragon Casino Resort shows their guests “The Way Louisiana Plays.”
“Paragon Casino Resort offers the amenities guests want all under one roof, including world class gaming, a full-service luxury spa, a three screen movie theatre, shopping, an award-winning golf-course, a concert venue, and choice of restaurants,” said General Manager, Peter Fordham. “We are excited to debut our new campaign, ‘The Way Louisiana Plays,’ that includes Troy Landry and Sons as they ‘Choot ‘Em’ at the gaming table.”
The campaign will run regionally in drive markets such as Alexandria, Baton Rouge, and Lafayette and will feature appearances by the Landry family in outdoor, print, radio and TV ads.
About Paragon Casino Resort
Paragon Casino Resort, the Pearl of Louisiana, is located on Highway 1 in Marksville, La. The casino and all of its amenities are owned and operated by the Tunica-Biloxi Tribe of Louisiana. Paragon Casino Resort is the only casino resort destination in Central Louisiana and has been attracting gamers from across the country for 17 years. For more information, please visit www.paragoncasinoresort.com. Follow Paragon Casino Resort on Facebook and Twitter.
Contact: Terri Kaupp
Peter Mayer Public Relations
SOURCE Paragon Casino Resort