JACO Announces UFC Octagon Girl Arianny Celeste as New Brand Ambassador
DEERFIELD BEACH, Fla., Jan. 4, 2012 /PRNewswire/ — Glenn Robinson, Chief Executive Officer of JACO, the elite performance sports brand that designs apparel for high performance hybrid training, today announced that UFC Octagon Girl, model and television personality Arianny Celeste has joined JACO as its newest brand ambassador. Arianny is a fan favorite in the UFC, and is known around the world as one of the most popular, long-standing representatives of the fastest growing sport in the world.
“We are thrilled to have Arianny Celeste join JACO as a spokes model and brand ambassador,” said Robinson. “With her natural beauty, athleticism and warm personality, I think Arianny is a perfect fit to represent JACO’s hybrid training women’s line. I look forward to working with her in 2012 and to creating clothing that carries her influence and persona.”
“I am so excited to be working with Glenn Robinson and his team at JACO,” said Celeste. “When I met with everyone last summer, I knew that I had finally found the right clothing brand to represent. Not only is the hybrid training wear comfortable, chic and high performance, but JACO’s executive leadership is aggressive, innovative and talented, and so I have no doubt that this is going to be a very powerful brand in the near future.”
Arianny will assist in the development of the emerging women’s line and give creative input, and will also appear prominently on the JACO website, as well as in ads, videos, and public relations campaigns. She joins “Suga” Rashad Evans and the NFL’s Jonathan Vilma, New Orleans Saints linebacker, as a fellow brand ambassador.
JACO Clothing is an elite performance sports brand that designs apparel for the training disciplines and emerging culture of the new breed of athlete. The brand is dedicated to listening and responding to the needs of world class athletes, and creating training apparel that allows these competitors to garner the edge they seek. JACO is also committed to its values of respect, strength, courage, and tenacity. The company sponsors many top MMA fighters across the globe, including Rashad Evans and Antonio “Bigfoot” Silva.
Arianny Celeste is a Mexican-Filipino stunner who made her debut as a UFC Octagon girl back in 2006. A native of Las Vegas, Nevada, Celeste is synonymous with the UFC Octagon, and has been featured in hundreds of popular magazines and television shows over the years. She has graced the pages of Maxim, FHM, Sports Illustrated, Fighters Only Magazine, and scored the cover of Playboy in 2011. She was recently honored with a World MMA Award for “Ring Girl of the Year,” and placed #23 on Maxim’s “Hot 100″ list for 2010. Celeste also serves as the host of “UFC Ultimate Insider,” a highly popular news series for the UFC organization.
JACO is an elite performance sports brand that designs apparel for the training disciplines and emerging culture of a new breed of athlete. Our dedication to understanding these athletes has allowed us to create a brand that embodies the attributes that define them: respect for one’s self, others, and the environment; strength in mental fortitude that translates itself into capabilities and accomplishments; courage to do what other’s only dream of doing; tenacity with the ability to view failure as a valuable part of the journey.
Jen Wenk, APR