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Legacy: Mystery Mansion, DNA’s Popular Mobile Match-3 Game, Now Available for Kindle Fire(TM)

January 5, 2012

LEAMINGTON SPA, United Kingdom, Jan. 5, 2012 /PRNewswire/ – DNA Dynamics, Inc.(OTC Pink: DNAD), a global developer and publisher of mobile video games and applications, today announced that its popular, chart-topping mobile game Legacy: Mystery Mansion is now available for download on Amazon’s new tablet Kindle Fire(TM).

DNA Interactive Ltd, the publishing arm of DNA Dynamics, debuted the original version of Legacy: Mystery Mansion in May 2011 for the iPhone®, quickly achieving a rank of Top 12 in the Puzzle game category in the Apple App Store®. Then, in early November, DNA released an updated, more visually-stunning version of the fun and addictive match-three game with notably enhanced gameplay for the iPad®, Android(TM) smartphones and tablets and Mac® gaming platforms. Legacy: Mystery Mansion is currently available for download from the Kindle Fire app store on Amazon.com for $0.99.

Kindle Fire is an affordable, seven-inch, 14.6 ounce tablet that links seamlessly with Amazon’s fast-growing collection of mobile video games, digital music, video, magazine and book services in one easy-to-use device. The tablet features a vibrant full color, touch screen; a powerful dual-core processor; and Amazon Silk(TM) – Amazon’s new revolutionary web browser that accelerates the power of the mobile device by using the computing speed and power of the Amazon Web Services(SM) cloud. Since its introduction in late September 2011, Kindle Fire has remained the #1 best-selling, most gifted and most wished for product across the millions of items available on Amazon.com.

“At DNA, we believe that the Kindle Fire may ultimately prove to be a real game changer for how paid-for mobile apps are monetized,” stated Ed Blincoe, Chairman, President and CEO of DNA Dynamics. “Given the fact that millions of new Kindle Fire users also benefit from the ease and convenience of Amazon’s ‘One-Click’ checkout system – not to mention its proprietary new cloud-based web browser, Amazon has succeeded in creating a compelling new ecosystem that is ideally suited and highly complementary to the business of publishing of mobile video games.”

“There is no doubt in our minds that expanding our ‘anywhere, anytime’ game distribution channels to include Kindle Fire will allow DNA to reach, engage and deliver superior digital gaming experiences to an even larger audience of connected, on-the-move players worldwide,” added Blincoe.

Kindle Fire is a trademark of Seesaw, LLC. Android is a trademark of Google, Inc. Apple, iPhone, iPad and Mac are registered trademarks of Apple, Inc. Amazon, Amazon Silk and Amazon Web Services are trademarks of Amazon.com, Inc.

About DNA Interactive Ltd
Established in 2010, DNA Interactive, a wholly-owned subsidiary of DNA Dynamics, is a publisher of games and apps for mobile and tablet devices including iPhone®, iPad® and Android(TM)( )phones and tablets. At the present time, DNA Interactive’s IP portfolio is comprised of proprietary game titles which include Quest of Legends, Jigsawium, Legacy: Mystery Mansion, Chess Crusade and Sudokium. Its licensed titles include The Naked Gun(TM), Warheads: Medieval Tales and Merlin(TM). For more information, please visit www.dna-interactive.com.

About DNA Dynamics, Inc.
Headquartered in Leamington Spa in the United Kingdom, DNA Dynamics is a worldwide developer and publisher of graphically rich, highly experiential interactive entertainment currently delivered on iOS®, Android(TM), Nintendo DS(TM) and Sony PSP® platforms. Through its operating subsidiaries, DNA Studios and DNA Interactive, the Company has created, acquired or licensed a portfolio of highly recognizable or emerging brands that broadly appeal to its consumer demographics, ranging from children to adults and casual gamers to serious enthusiasts. For more information, please go to www.dnadynamics.net. You can also follow the Company on Facebook and Twitter.

Forward-Looking Statements
This press release may contain forward-looking statements, including information about management’s view of DNA Dynamics, Inc.’s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words “believes,” “expects,” “intends,” “plans,” “anticipates,” or “may,” and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of DNA Dynamics, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on DNA Dynamics’ future results. The forward-looking statements included in this press release are made only as of the date hereof. DNA Dynamics cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, DNA Dynamics undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by DNA Dynamics.

FOR ADDITIONAL INFORMATION, PLEASE CONTACT:
Elite Financial Communications Group, LLC
Dodi Handy, President and CEO (Twitter: dodihandy)
For Media: Kathy Addison, COO (Twitter: kathyaddison)
(407) 585-1080 or via email at DNAD@efcg.net

SOURCE DNA Dynamics, Inc.


Source: PR Newswire