Shriners Hospitals For Children Selects Leo Burnett Business as Agency of Record
CHICAGO, Jan. 6, 2012 /PRNewswire/ — Today, Shriners Hospitals For Children announced Leo Burnett Business, the business-to-business agency of The Leo Burnett Group, as its agency of record for all brand positioning, creative strategy, media and public relations initiatives.
“We chose Leo Burnett Business because they understand who we are as an organization,” said Michael G. Severe, Chairman of the Board of Directors, Shriners Hospitals for Children. “By defining a relevant and meaningful brand purpose and demonstrating how that comes to life creatively, Leo Burnett Business stood out from the crowd and won the pitch.”
Shriners Hospitals for Children is dedicated to changing children’s lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. As a result, their 22 hospitals lead the world in treating spinal cord injuries, orthopedics, burns and cleft palates, regardless of a family’s ability to pay.
“Shriners Hospital for Children was a great fit for us right from the start and we’re thrilled to be partnering with them,” said Lisa Abbatiello, CEO of Leo Burnett Business. “As one of our country’s most promising and inspiring healthcare organization, we look forward to building a purpose-driven brand that can serve them well into the future.”
The business will be run out of Leo Burnett Business’ New York City office.
About Leo Burnett Company, Inc.
Leo Burnett Worldwide (www.leoburnett.com) is one of the world’s largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates “Acts, not just Ads,” for some of the world’s most valuable brands including The Coca-Cola Company, Kellogg, McDonald’s, Hallmark, P&G, Allstate and Nintendo.
About Shriners Hospitals for Children
Shriners Hospitals for Children® is changing lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. The 22 hospitals in the United States, Canada and Mexico provide advanced care for children with orthopedic conditions, burns, spinal cord injuries, and cleft lip and palate. Shriners Hospitals for Children is a 501(c)3 nonprofit organization and relies on the generosity of donors. All donations are tax deductible to the fullest extent permitted by law.
SOURCE Leo Burnett Business; Shriners Hospitals For Children