Last updated on April 23, 2014 at 21:24 EDT

The Lancet Makes Research More Accessible for Healthcare Professionals With New App for iPad

January 6, 2012

LONDON, January 6, 2012 /PRNewswire/ –

The Lancet, the world’s leading independent general medical journal, today announced
its first app for iPad is now available on the App Store. The Lancet App is an innovative
article-based navigation app that makes it easier for healthcare professionals (HCPs) to
find the information they need quickly and efficiently from the convenience of their iPad.

“In this new mobile and tablet age, you have to think about how a doctor seeks and
uses the information they need,” explains Scott Virkler, SVP e-Products Global Medical
Research, Elsevier Health Sciences. “iPad gave us the opportunity to rewrite the rules
according to the needs of our readers and provide them a convenient solution. With this
article-based navigation app, we’ve created an entirely new model that responds to our
readers’ need to get to the articles they want, when they want.”

The app gives subscribers convenient access to the latest articles published in The
Lancet, The Lancet Oncology, The Lancet Neurology and The Lancet Infectious Diseases.
Articles are sent to users and categorized by topic for an easy, at-a-glance overview.
Users can annotate articles, share them with colleagues and create alerts and bookmark
favorites. They can also search the journal database from the app and download articles
for immediate or future use, either on or offline.

The Lancet App is one of many apps Elsevier is developing for healthcare
professionals. “We have an extensive, robust mobile app development program,” added
Virkler. “Healthcare professionals are on the leading edge of this exciting new publishing

The Lancet App is available for free from the App Store on iPad or at
http://www.itunes.com/appstore. Selected content is available for all viewers.
Subscribers to The Lancent have access to all published content.

        Media contact
        Tony Kirby
        Media Relations Manager
        The Lancet Press Office
        32 Jamestown Road
        NW1 7BY

        Tel: +44(0)20-7424-4949
        Mob: +44(0)7920-592635
        E-mail: tony.kirby@lancet.com

SOURCE Elsevier

Source: PR Newswire