Screenvision Strengthens Midwest Footprint With New Long-Term Agreement With Wehrenberg Theatres
NEW YORK, Jan. 12, 2012 /PRNewswire/ — Screenvision, a leading innovator in cinema advertising and alternative content programming, has signed a new long-term agreement with one of its key exhibitor partners, Wehrenberg Theatres, America’s oldest family-owned and -operated movie theatre circuit. Wehrenberg Theatres celebrated its 100th anniversary in 2006.
Headquartered in St. Louis, Wehrenberg has 15 theatres with 210 screens in Missouri, Illinois, Minnesota and Iowa, with nine locations and 131 screens in the St. Louis DMA, the nation’s 21st largest market. Wehrenberg’s flagship location is St. Louis’ Ronnies 20 Cine. This distinctive location includes an indoor drive-in theatre concept in the lobby, as the theatre was built on the site of a former Wehrenberg drive-in theatre which first opened for business in 1948.
Screenvision and Wehrenberg Theatres have been partners for over 20 years. Under the terms of the renewed deal, Screenvision will continue to have the exclusive right to sell the on-screen advertising digital pre-show and the non-exclusive right to sell promotions. With the signing of the new long-term Wehrenberg deal, Screenvision’s top exhibitor partners are secured for an average term of 14 years. Screenvision’s national footprint includes over 14,900 screens.
“Screenvision is very excited to begin 2012 finalizing a new long-term partnership with Wehrenberg Theatres,” said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations, Screenvision. “Wehrenberg is a key partner and secures our position in the important St. Louis DMA.”
Ronald P. Krueger, Chairman and CEO of Wehrenberg Theatres said, “By extending our partnership with Screenvision, we know we will be able to not only provide quality pre-movie entertainment, but innovative and fun alternative programming. Screenvision remains at the forefront of bringing unique, exciting special events such as concerts, documentaries, sports and more. It really is a win-win situation for everyone, especially our guests.”
“We are excited to continue our partnership with Screenvision,” added William Menke, Executive Vice President and COO of Wehrenberg Theatres. “Our relationship goes back years, and we are completely comfortable with Screenvision’s commitment to being the technological leader in cinema advertising, and to maintain a superior digital preshow.”
This partnership is the latest in a number of very long-term agreements reached with exhibitor partners including Carmike Cinemas, Marcus Theatres, National Amusements, Rave Motion Pictures, Harkins Theatres, Malco Theatres, Clearview Cinemas, and Pacific Theatres.
ABOUT WEHRENBERG THEATRES
Wehrenberg Theatres currently operates fifteen cines in Missouri, Illinois, Minnesota and Iowa.
Having celebrated its 100th Anniversary in 2006, St. Louis-based Wehrenberg Theatres is the oldest family-owned and operated theatre circuit in the U.S. Ronald P. Krueger is the 3rd Generation Chairman and CEO of Wehrenberg Theatres.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 14,900 screens in over 2,350 theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://www.screenvision.com.