2012, Babolat Invents the Tennis of the Future: “Play & Connect”
LYON, France, January 13, 2012 /PRNewswire/ –
“Innovation is only valuable if it advances the game of tennis to the benefit of the
greatest number of people.
In 1875, Babolat invented the first strings for tennis racquets. More than 135 years
of innovation and progress later, I am proud to present today our vision of the tennis of
tomorrow, brought by our ‘Play & Connect’ racquet.”
– Eric Babolat, President and CEO
Babolat invents a new approach to tennis
As tennis is played today, players have very little information for evaluating their
performance outside of the match results. They lack data for analyzing their game, whether
for studying their own progress or for comparing their performance to other players.
As a result of research conducted over the course of five years, Babolat is developing
todaythe “Play & Connect” racquet which offers a new experience to players thanks to
sensors integrated in the racquet that record the flow of data.
2012: the debut of a new era
Tennis lovers, novices, pro players and amateurs, whatever their level, will now have
access to information about their game in order to better understand their game and to
improve their performance on the court in an enjoyable way. With “Play & Connect,” it will
now be possible, for the first time, to measure and challenge the performance between
players of all levels, including the professional players of Team Babolat.
Discover the prototype at Roland Garros, May 2012!
- First demos and presentation of the Babolat "Play & Connect" prototype racquet at the 2012 French Open - From September 2012, 100 prototype racquets will be tested around the world - Launch planned for 2013
Created in 1875, in Lyon, France, Babolat is the oldest international company
specialized in tennis. Babolat is today number 1 in tennis racquet sales in the United
States, France, Spain, Italy and in Japan. Family-run for five generations, Babolat is an
expert and innovative brand in the tennis sector providing complete technical equipment
for tennis players: racquets, strings, shoes, bags, apparel, accessories and balls. The
brand provides strings and racquets for numerous tennis players including Rafael Nadal,
Kim Clijsters, Jo-Wilfried Tsonga, Li Na and Andy Roddick (who also plays with Babolat
Website: http://www.babolat.com / http://www.Facebook.com/Babolat
Press Contacts : Agence KETCHUM PLEON
Shirley Ribeiro, Patricia Attar & Laure de Chastellux
email@example.com – +33-(0)1-53-32-55-81, +33-(0)6-38-38-49-51