Last updated on April 18, 2014 at 9:25 EDT

Eva-Dry Dehumidifiers Launches New Animated Advertising Campaign

January 17, 2012

TAMPA, Fla., Jan. 17, 2012 /PRNewswire/ — Eva-Dry, Tampa, Florida-based leading national brand manufacturer of compact dehumidification products, today unveiled a new multi-channel animated advertising campaign that highlights the brand’s commitment to help prevent moisture, mildew and musty odor occurrences in the home.

Eva-Dry debuts a trio of militia-like, animated characters who are determined to cause destruction in the home through the hazards of moisture, mildew and musty odors. The digital ads (also found on www.eva-dry.com) will stress Eva-Dry’s primary mission to provide practical home dehumidification solutions geared towards the elimination of the character’s leader Major Moisture®, and his band of soldiers, twins Mold and Mildew® as well as the pesky, Musty Odors®.

“Creatively and with a touch of reality, we wanted to bring the problems many consumers face in their homes to light through the animation of our Eva-Dry brand characters,” states David Colangelo, Vice President, Eva-Dry North America. “Controlling moisture, mildew and musty odors, in one way or another, are real-life issues that exist in every home. We are focusing on what Eva-Dry compact dehumidifiers are all about and that is controlling moisture and mildew, not only for a fresher, drier home but potentially for the health and well-being of everyone inside.”

The animated ad spots, scheduled for airing on national cable television beginning in January 2012, will feature Major Moisture, Mold and Mildew and Musty Odors tracking through a home in an effort to destroy everything in sight, from the bathroom, kitchen, closets, the laundry room and even expensive valuables. The brand message behind the spot, which is synergistic with the company’s mission is to, “attack (Major) moisture with moisture’s natural enemy, Eva-Dry compact dehumidification products.”

About Eva-Dry

Eva-Dry is a leading consumer goods manufacturer that provides renewable compact dehumidifiers to its customers in a variety of retail industries. The Eco-Friendly Eva-Dry products are patented, UL Listed and CE Approved for sale in the United States and around the world. Eva-Dry offers its bi-lingual packaged products to consumers through various on-line and traditional retail sales channels. Eva-Dry compact dehumidifiers carry a one year warranty and are ideal for use in applications such as home storage, water craft, recreational vehicles, document storage as well as moisture-resistant storage (safes) for firearms (sport hunting).

For more information about Eva-Dry compact dehumidifiers please visit www.eva-dry.com or call Toll-Free 877.382.3790.


Source: PR Newswire