Bosch Selects Grey New York as Agency-of-Record for Bosch Spark Plugs
NEW YORK, Jan. 18, 2012 /PRNewswire/ — Grey today announced that Bosch has selected Grey New York, the network’s flagship office, as advertising agency-of-record for the Bosch Spark Plug line, following a review that included WPP’s Team Detroit, the incumbent.
Grey New York will be responsible for developing consumer advertising and integrated marketing communications. A new brand campaign for Bosch Spark Plugs will be launched this spring.
Pam Krebs, Director of Advertising and Sales Promotion for the Bosch Automotive Aftermarket North America, said, “Grey demonstrated outstanding creativity, strategic thinking, integrated capabilities and a deep understanding of the automotive aftermarket. We are delighted to expand our relationship beyond the Purolator and Bosch filtration brands they handle.”
Jim Heekin, Chairman and CEO of Grey Group, said, “This is a tremendous vote of confidence from Bosch, our client since 2009, and we look forward to leveraging the growth and success of Bosch Spark Plugs.”
Grey currently handles all filtration products marketed under the Bosch and Purolator brands, including Purolator PureOne, Purolator Classic, Purolator BreatheEasy, and Bosch DistancePlus.
In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and packaging technology, thermotechnology, household appliances, solar energy and healthcare products.
Grey New York is the flagship and largest office of Grey, the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Grey Famously Effective Since 1917 serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, Eli Lilly, ETrade, NFL, Boehringer Ingelheim, J.M. Smucker and T.J. Maxx. FAST COMPANY named Grey in its “The World’s 50 Most Innovative Companies” issue in 2010 and 2011. (www.grey.com)
Contact: Owen J. Dougherty