‘Ski-rresponsible’ Brits Risk their Bodies and Finances on the Slopes
LONDON, January 19, 2012 /PRNewswire/ –
- 17 per cent of Brits have hit the slopes having only practiced on a games console and 23 per cent while still drunk from the night before - Skiing or snowboarding under the influence of alcohol is the most common cause of accidents - One in seven didn't have travel insurance or didn't check to see if they were covered for accidents - Santander warns that ski accidents can be costly, with air ambulances costing up to GBP30,000 in North America
British skiers and snowboarders are skiing or boarding drunk, too fast, without taking
lessons from professionals, and without checking they are properly covered by travel
insurance according to research from Santander Insurance
Santander is urging skiers and boarders to take adequate precautions on the slopes, as
its findings reveal that one in five (20 per cent) skiers and boarders have had an
accident that required professional medical treatment, but one in seven (14 per cent) of
those going away either don’t have travel insurance or bother to check whether they are
covered for winter sports accidents.
Of those who have been skiing or snowboarding in the past five years, more than half
(54 per cent) have been skiing or snowboarding without wearing a helmet, one in four (23
per cent) has been skiing while still under the influence of alcohol from the night
before, and 17 per cent while under the influence from lunchtime drinking.
Skiers or snowboarders who take to the slopes while under the influence of alcohol or
without wearing a helmet may find they are not covered for any accidents, so it is
essential that people read their insurance policies closely.
One in four (23 per cent) admits to having skied or boarded much faster than they
should for their level of ability and having attempted to negotiate a piste that was too
difficult for their level of skill. A further 23 per cent admit to hitting the slopes
without taking any lessons from a professional.
The research also reveals 17 per cent of skiers and boarders admit to have attempted
to ski or snowboard having only ever played a ski or snowboard game on a games console
such as a Nintendo Wii.
Santander’s findings reveal that one in five skiers and snowboarders (20 per cent) has
had an accident on the slopes that required professional medical treatment. Among those
who have had an accident, the most common cause is skiing or boarding while under the
influence of alcohol either from the night before or lunchtime drinking (31 per cent). One
in seven accidents (14 per cent) was due to people being off-piste, and the same
percentage because they were skiing or boarding too fast for their ability.
The most common injuries suffered were knee injuries, experienced by 18 per cent of
all those who have had an accident, ligament or tendon damage in the wrist or arm (10 per
cent), broken wrist (9 per cent), and broken arm (8 per cent), broken leg or ankle (8 per
cent), or head injury (8 per cent).
Fears for the uninsured
Santander, which offers winter sports cover as an option in its travel insurance
policies [http://products.santander.co.uk/insurance/travelinsurance.html ], says that
according to its claims data, medical expenses claims account for over 62 per cent of
all snowsports claims received.
And although most people check to see if their insurance covers them for snowsports
accidents, one in 10 (9 per cent) people who have been skiing or snowboarding in the past
five years didn’t check to make sure their travel insurance covered them for snowsports
accidents, and a further five per cent didn’t even have travel insurance.
Santander estimates that there are around 212,000 skiers and snowboarders in the UK
who have required professional medical treatment for an injury suffered but haven’t been
able to claim on a travel insurance policy because they weren’t covered.
Treating ski injuries can be extremely costly, with air ambulances potentially costing
GBP5,000 to GBP10,000 in Europe and around GBP30,000 in North America. Repatriation to the
UK with a stretcher costs around GBP3,350 to GBP3,700 from Europe, and anywhere between
GBP2,000 and GBP5,000 from North America.
Moyra O’Doherty, Group Marketing Manager for Santander Insurance, said: “People can
get a little over-excited when they are on skiing and snowboarding holidays, and while
they should of course enjoy themselves, it is very easy to forget how easy and potentially
costly it is to get injured on the mountain.
“Travel insurance is an absolute must-have for anyone going on a winter sports
holiday. While many people may want to cut costs on their ski holiday, we would urge them
not to cut back on winter sports travel insurance. Ignoring this is a false economy if you
have an accident, and no-one in their right mind wants to start the New Year with a huge
The information contained in our press releases is intended solely for journalists and should not be used by consumers to make financial decisions.
Notes to Editors
 Opinium Research carried on behalf of Santander amongst over 9,000 adults of whom
over 750 were skiers or snowboarders 14 – 18 March 2011
 Analysis of ski claims data 2006-2011
 Ski Club of Great Britain data
Santander UK plc is a full-service retail and commercial bank providing services to 25
million customers, with more than 1,400 branches and around 4,200 cash machines. It is a
wholly owned subsidiary of Banco Santander. Santander UK plc manages its affairs
autonomously, with its own local management team, responsible solely for its performance.
Over 85% of the assets on Santander UK plc’s balance sheet are UK based and it is subject
to full supervision of the Financial Services Authority (FSA) in the UK. Santander UK plc
customers are protected by the Financial Services Compensation Scheme (FSCS) in the UK.
Sovereign exposures to Europe (excluding UK) as at September 2011 are not significant at
less than 1% of total assets and primarily relate to Swiss government. Total exposure to
periphery countries is c. 0.5% of total assets.
Banco Santander (SAN.MC, STD.N, BNC.LN) is a retail and commercial bank, based in
Spain, with a presence in 10 main markets. Santander is the largest bank in the euro zone
and tenth in the world by market capitalization. Founded in 1857, Santander had EUR 1,374
billion in managed funds, more than 100 million customers, 14,679 branches – more than any
other international bank – and 190,000 employees at the close of June 2011. It is the
largest financial group in Spain and Latin America. Furthermore, it has significant
positions in the United Kingdom, Portugal, Germany, Poland and the U.S. northeast.
Santander Consumer Finance operates in the Group’s core markets as well as in the Nordic
region. In the first half of 2011, Grupo Santander registered EUR3,501 million in net