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Last updated on April 23, 2014 at 17:36 EDT

Pro Running Back LaDainian Tomlinson Teams with Kellogg to Help Football Fans Throw a Pro-Style Big Game Party

January 19, 2012


BATTLE CREEK, Mich., Jan. 19, 2012 /PRNewswire/ — When it comes to entertaining for football’s biggest game, it’s easy to tell the rookies from the pros. To help families score extra points for their Big Game bashes, Kellogg has partnered with pro running back LaDainian Tomlinson to share proven party planning plays and favorite snacks to celebrate the big day.

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(Logo: http://photos.prnewswire.com/prnh/20120119/CG38160LOGO-b)

Tomlinson, known for his play on the field by fans, is also known for his party planning skills off the field by his family and friends. He recommends getting the whole family involved in game day prep and choosing all-star ingredients to ensure a successful party. In fact, this pro – who started his career as a linebacker before blossoming on the offensive side of the game – says sacking boring snacks and stocking up on crowd pleasers like Cheez-It® crackers, Town House® Flipside® crackers, Keebler® cookies and Rice Krispies Treats® is one of the top plays from his play book.

“Planning a game day party can be just as hard as preparing for an opposing defense,” said Tomlinson. “But with a smart game-day strategy with great recipes and the right snacks, you can plan a great party that puts a smile on everybody’s face.”

The football great has created a series of helpful videos demonstrating some of his top tips which will be available for viewing at SnackPicks.com. Additionally, he’s sharing some of his go-to recipes, including Cheez-It Spicy Touchdown Tenders, which are always a huge hit with kids in the crowd, and Chile Con Carne or Cheez-it Game Day Guacamole Spread, which appeals to adult tastes, too. Also, Tomlinson says that no party is complete without a mix of salty and sweet snacks, which is why he always makes sure there are Keebler cookies and Rice Krispies Treats set out for guests alongside a bowl of Big Game Snack Mix with Cheez-It crackers and Townhouse Flipsides crackers.

For more tips and recipes, like Cheesesteak Dip Town House Flipsides crackers, head to SnackPicks.com – Tomlinson’s top pick for a winning game day strategy.

About Kellogg Company
For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company’s beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit www.kelloggcompany.com.

Contact:
Shannon McGovern
312-929-0510
smcgovern@talktocurrent.com

Media Hotline
Kellogg Company
269-961-3799
media.hotline@kellogg.com

SOURCE Kellogg Company


Source: PR Newswire