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Medical Alarm Announces Media Schedule for MediPendant(TM) Nationwide Television Launch

January 19, 2012

KING OF PRUSSIA, Pa., Jan. 19, 2012 /PRNewswire/ — Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), manufacturer of the MediPendant(TM), the first fully-monitored medical alarm system that allows the user to speak and listen directly through the pendant, today announced that the initial scheduling of its television advertising campaign for the MediPendant(TM) personal medical alarm will kick off on Friday, January 27, 2012 on several national cable network stations.

“We have designed a very robust campaign to target the multi-million dollar personal medical alarm segment. We strongly believe we have a significant technology advantage with our fully monitored two-way through the pendant voice technology. A tremendous amount of work has gone into designing this new campaign,” commented Jennifer Loria, VP of Corporate Development at Medical Alarm Concepts. “We now have a specialty call center onboard that is extremely experienced in the personal medical alarm market. They will be able to offer subscribers quick turnaround and 24 hour customer service. We have also developed a unique financing arrangement that will allow us to recoup all of our costs plus realize profit upon the initial sale, instead of having to wait for the monthly annuity stream that is the norm in this marketplace. Additionally our partners, Harrington Multimedia, are one of the most successful companies within the television and Internet direct marketing channels.”

Howard Teicher, CEO of Medical Alarm Concepts added, “We have been extremely busy over the past few months, and are confident that we will continue putting together the programs needed to move this company forward during 2012. The Company is now well-positioned with a premier marketing partner to help us move our specialized patented product.”

About Medical Alarm Concepts

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. We have built our reputation in the personal emergency response system (PERS) and medical alert industry. With patented technology and state-of-the-art services, MAC is uniquely positioned to mobilize the right people, skills and alliances to ensure success and client satisfaction. Our design and support philosophy emphasizes industry best practices, while providing polished and savvy solutions. MAC’s latest innovation is the development of its two-way voice speakerphone pendant technology. For more information, please visit our website at www.medipendant.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company’s actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as “believes,” “belief,” “expects,” “expect,” “intends,” “intend,” “anticipate,” “anticipates,” “plans,” “plan,” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
1-877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.


Source: PR Newswire