Giuliana Rancic and Glade® Unveil Premium Fragrance Experience
RACINE, Wis., Jan. 20, 2012 /PRNewswire/ — Glade® celebrates the latest addition to its popular and award-winning home fragrances – the new Glade® Expressions(TM) Collection – by continuing its long-standing partnership with Giuliana Rancic(1), entertainment journalist. The collection features an incomparable fragrance experience in two contemporary designs – a fragrance mist and an oil diffuser – that have been developed to appeal to today’s modern women.
Formally introduced by Glade® and Rancic during an event on January 19 in New York City, the collection is a whole new way to experience home fragrance, with true-to-life scents and unique designs. The Glade® Expressions(TM) Collection includes four on-trend fragrances that combine classic scents with an exotic twist, including Cotton & Italian Mandarin, Pineapple & Mangosteen, Fuji Apple & Cardamom Spice and Lavender & Juniper Berry.
“I’ve always been a huge fan of Glade®, which is why I’m so excited about the Glade® Expressions(TM) Collection,” said Rancic. “I love how the fragrances are familiar and comforting but with a modern twist, which not only matches my design taste perfectly, but also helps make my home feel welcoming and guest-ready.”
Always at the forefront of fashion and pop culture, Rancic lends a seasoned perspective on style and decor and will be sharing her tips and insights on the Glade® Facebook Page throughout the partnership. As someone with her finger on the pulse of everything from fashion, beauty and celebrity trends, Rancic has developed an unwavering eye for design. With the help of the Glade® Expressions(TM) Collection, she hopes to inspire other women to create an ambiance that is both inviting and a true reflection of personal style.
Fragrance Inspired by Cutting-Edge Trends
As the worldwide leader in home fragrance, Glade® relies on a process that ensures its offerings are unique, authentic and stimulating. The development process for a Glade® fragrance taps into a rich history in fragrance development and begins with an in-depth look at current lifestyle trends.
“Glade® has been a trusted name in home fragrance for nearly 60 years and continues to appeal to modern consumers,” said Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability. “The Glade® Expressions(TM) Collection is truly unlike anything else currently on the market, not only for its innovative and contemporary product designs, but also for the unparalleled scent experience it offers consumers.”
Inspired by current sentiments of maintaining a sense of wellbeing and balance in an increasingly hectic society, the latest fragrances in the Glade® Expressions(TM) Collection were blended by leading Glade® perfumers to combine notes of the familiar with touches of the exotic for fragrances that comfort and inspire.
A Whole New Way to Experience Fragrance
The new Glade® Expressions(TM) Collection features two new designs – a fragrance mist and an oil diffuser – filled with fragrances that open up note-by-note.
- Glade® Expressions(TM) Fragrance Mist is a refillable home fragrance spray that is unique in every way and features a sleek design – one little squeeze is all it takes to fill the air with light layers of fragrance. Glade® Expressions(TM) Fragrance Mist is available nationwide for $4.49, and refills are available in four fragrance varieties for $3.49 each.
- Glade® Expressions(TM) Oil Diffuser is the perfect non-electric diffuser for living spaces for up to 30 days, and one little click is all it takes to fill a room with a lightly layered and long lasting fragrance. Available in two fragrance varieties, the Glade® Expressions(TM) Oil Diffuser starter kit is available nationwide for $8.49, and refills are available in three fragrance varieties for $5.49 each.
The Glade® Expressions(TM) Collection includes four new on-trend fragrances that combine classic scents with an exotic twist.
- Cotton & Italian Mandarin (Fragrance Mist only) – Watery honeydew and pear mixed with leafy greens combine with white jasmine, lily of the valley, sandalwood and soft powdery heliotropine for an earthy and warm vanilla fragrance.
- Pineapple & Mangosteen – Fresh greens and tropical fruits burst in this enchanting fragrance while an intriguing mix of juicy pineapple and mixed berries combine with passion flower, jasmine, amber, musk and glistening powder for a full-bodied tropical aroma.
- Fuji Apple & Cardamom Spice – Sweet pears, crisp apples, mixed berries and juicy citrus fruits come together with a generous sprinkling of cinnamon, clove and ginger coupled with a dash of vanilla and nutmeg to enhance the warmth of the fragrance.
- Lavender & Juniper Berry – The sweetness of lavender and bergamot blends with fresh eucalyptus, rose, geranium and jasmine that are enhanced with creamy vanilla, tonka bean and spices joined with hints of sheer musk and warm sandalwood creating a fresh, uplifting scent.
Glade® Stylizer – Discover a Personal Style
Beginning in February, fans of the Glade® Facebook Page will be able to discover their own style with the Glade® Home Stylizer application by creating a customized “styleboard” with a Glade® Expressions(TM) Collection fragrance, home furnishings, color and fabric swatches, and music playlists.
The “styleboard” can also be shared with friends and family on Facebook to showcase new personalized looks. Along with the Glade® Stylizer and tips from Rancic, women will also be able to peruse exclusive content from HGTV and the Glade® Scent Design Studio.
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR. MUSCLE®, and RIDSECT®. The 126-year old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
(1) Giuliana Rancic is a paid spokesperson.