Last updated on April 17, 2014 at 17:30 EDT

Live Ultimate(TM) Takes a Stand Against Child Hunger In America – Runs To Help End It Launches South Beach 5k Run as the Ultimate Road Trip

January 24, 2012

MIAMI BEACH, Fla., Jan. 24, 2012 /PRNewswire/ — Live Ultimate(TM), the luxury health-style brand announced today the official launch of its 2012 LIVE ULTIMATE OCEAN DRIVE RUN, a South Beach-infused, world-class 5k running event to help raise awareness of childhood hunger in America. According to the U.S. Department of Agriculture, more than 16 million children in this country struggle with hunger. To help combat this reality, the February 11th race will donate funds to Share Our Strength’s No Kid Hungry® Campaign, a national movement to end childhood hunger in America. With over 2000 runners last year, the run has become an exhilarating and charitable event in Miami’s world-famous South Beach.

“With nearly one in five children in America suffering from hunger, this is more than just a run, it is a gathering inspired by the idea that together we can become the difference that can make the difference,” said Marc Wachter, race founder. “We are excited to partner with Share our Strength’s No Kid Hungry Campaign and the movement of people committed to making sure that no child in America is ever hungry.”

Reinforcing its commitment to the cause, the company has attracted the support of EQUINOX Fitness Clubs, Whole Foods Market, Braman BMW, and Ulysse Nardin for the race which will take place on the picturesque oceanfront of Miami’s famous South Beach, one of the most recognized locations in the United States. During the peak of season, this famous stretch of beach is shut down to traffic to form an exclusive and picturesque oceanfront course for the LIVE ULTIMATE OCEAN DRIVE RUN.

About Live Ultimate
Live Ultimate is a company dedicated to redefining lifestyle as “healthstyle”, encouraging all to live their best lives in order to experience much more. Recognizing that for those who can make the choice to Live Ultimate, there are millions of vulnerable and voiceless children who cannot, the company created The Live Ultimate End Child Hunger Initiative, a grassroots movement in conjunction with the Live Ultimate Run to help end child hunger in America. To learn more, please visit www.liveultimate.com or call 1.877.576.6222. Media contact Maxine Earle maxine@liveultimate.com. Like us on Facebook at: http://www.facebook.com/LiveUltimate.

About Share Our Strength®
Share Our Strength, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® Campaign – a national effort to end childhood hunger in America by 2015 – Share Our Strength ensures children in need are enrolled in federal nutrition programs, invests in community organizations fighting hunger, teaches families how to cook healthy, affordable meals, and builds public-private partnerships to end childhood hunger, at the state and city level. Visit Strength.org to learn more.

Contact: Rod Esteves, 305-538-8899, rod@liveultimate.com

SOURCE Live Ultimate

Source: PR Newswire