Virgin Bingo Launches Brand New Advertising Campaign
LONDON, January 25, 2012 /PRNewswire/ –
Virgin Games (http://www.virgingames.com), the leading online gaming company, has
launched a brand new television advertising campaign for its bingo site – Virgin Bingo
The latest advert is part of a GBP500,000 marketing campaign to run in the first
quarter of 2012. It is a new concept for Virgin Bingo and is a departure from its previous
animated advertisements. The new ad takes on a Willy Wonka meets Virgin theme. Staged in
an imaginaryfactory where Virgin Bingo is made, a woman is taken on a backstage tourof the
fantastical premises whereOompa-Loompashave been replaced by happy, dancing Virgin staff.
The new commercial also introduces Virgin Bingo’snew welcome bonus: “Deposit GBP10 and
play with GBP35″, as well as new exclusive Virgin Group prizes.
The campaign focuses primarily on women aged between 25 and 54 – the core target
market for online bingo – with day time scheduling on channels such as Five, a range of
Sky UK and ITV digital channels.
The 30 second advert was produced by ABF Pictures with Manning Gottlieb OMD acting as
media planners and buyers. The advert is scheduled to run for multiple campaigns
throughout the year across both terrestrial and freeview channels.
Simon Burridge, CEO of Virgin Games, commented: “This new advert has a flavour of
Willy Wonka for adults about it. It has lots of energy, excitement and fun- just what
consumers have come to expect from a Virgin advert.
“We first advertised Virgin Bingo on TV in 2010 and have witnessed fantastic customer
acquisition rates as a result. We’ve found that TV advertising is a natural fit for bingo.
Consumer trust and a sense of security and familiarity are very important attributes for a
bingo brand. Being part of the Virgin brand helps to reassure customers that they are
playing with a reputable company, while TV ads raise awareness of our existence and help
to reinforce that trust and brand awareness.”
Matt Barraclough, Creative Director at ABF Pictures, commented: “We were thrilled to
have the opportunity of working with the Virgin Games team. A brand like Virgin allows us
to think bigger and look at online bingo in a different way. We wanted to stand out from
traditional bingo commercials and do it in a very Virgin way.
“The commercial itself was produced over three months. The action was captured on
green screen and the entire factory backdrop was then created using 3D modelling and
animation. The inspiration for the advert was the core Virgin brand values: Fun, Value for
Money, Innovation, Quality, Competitive Challenge and Brilliant Customer Service. We
combined these values and used iconic Virgin styles to create an exciting and memorable
Founded in 2004, Virgin Games has over 1,000,000 players and over 295 games on its
site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin
Games seeks to provide its players with the widest possible choice of casino games.
To visit Virgin Games go to: http://www.virgingames.com
Visit Virgin Games’s You Tube channel to see the new ad:
Notes to editors
About Virgin Games:
Virgin Games [http://www.virgingames.com ] (http://www.virgingames.com) launched
in June 2004 and has quickly established itself as one of the leading gaming websites in
the UK. Virgin Games comprises three distinct offerings:
- Virgin Casino [http://www.virgingames.com/casino ], offers content from a range of games suppliers including IGT, Microgaming, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like Blackjack and Roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games. - Virgin Poker [http://www.virgingames.com/poker ], part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros - as well as the most generous loyalty scheme in the industry. - Virgin Bingo [http://www.virgingames.com/bingo ], part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games. - Virgin Mobile Casino [http://m.virgingames.com ], is integrated into the Company's bespoke built gaming platform. Developed as a web application, the service is instantly available on any device with a browser, without the need for App Store approval. The mobile site encapsulates the experience and entertainment from Virgin Casino and delivers it to players while they're on the move.
SOURCE Virgin Games