Tuition Plan Consortium Appoints Abigail Peche to Director of Member Relations and Communications

ST. LOUIS, Jan. 25, 2012 /PRNewswire/ — The Tuition Plan Consortium, a group of more than 270 U.S. private colleges and universities that own and operate the Private College 529 Plan, today announced the appointment of Abigail Peche to Director of Member Relations and Communications. In addition to building and fostering relationships with member colleges and universities and guiding the Tuition Plan Consortium’s communications strategy, Ms. Peche will focus on bolstering the organization’s social media presence and engagement.

“Abigail’s experience driving conversations and engaging audiences will broaden the communication strategy for the Private College 529 Plan to new platforms,” said Nancy Farmer, president of the Tuition Plan Consortium. “She will play a pivotal role in raising awareness about smart, guaranteed college savings strategies, leveraging social and digital media including Facebook and Twitter.”

Ms. Peche previously served as the marketing communications manager for Pi Beta Phi Foundation, the non-profit entity of the women’s fraternity Pi Beta Phi, where she implemented a social media plan, launched their mobile App, led their website re-design and created all branding and marketing materials. Prior, she was Director of Communications for the Augustinians of Villanova, where she developed and launched three websites, implemented digital marketing tactics and produced all print publications for the Province and their missions in Peru, Africa and Japan.

“I’m thrilled to join the Tuition Plan Consortium and help raise awareness for such a unique college savings solution,” said Ms. Peche. “With so many families struggling to meet college savings goals, it is encouraging that a group of private universities and colleges is enabling future generations access to affordable higher education.”

The Private College 529 Plan can now be accessed via Facebook at www.facebook.com/PrivateCollege529Plan and followed on Twitter at @PC529Plan.

Ms. Peche received her B.S. in Communications from Boston University and is pursuing a Master’s Degree in Communication Management at Webster University.

About Private College 529 Plan and the Tuition Plan Consortium

Owned and operated by a national consortium of more than 270 leading private colleges and universities, Private College 529 Plan was created by authorization of the U.S. Congress for colleges and their consortia to help families save for college and increase the affordability and accessibility of higher education. Private College 529 Plan enables families to invest in their children’s future by prepaying tuition at member institutions, protecting their savings from annual tuition inflation.

The educational mix of private institutions participating in Private College 529 Plan provides families with a wide range of college choices. As opposed to other state specific congressionally authorized plans, Private College 529 Plan has a national scope, with participating private colleges across the United States. It also differs in that its administrative management is by the institutions themselves as opposed to government. Today, Private College 529 Plan is working for nearly 6,000 families with over $160 million under management. For more information, visit https://www.privatecollege529.com/.

SOURCE The Tuition Plan Consortium