Last updated on April 24, 2014 at 11:28 EDT

E! Entertainment Co-Founder Alan Mruvka Partners Up With Celebrity Beauty Guru Damone Roberts to Launch “The Look Bag.com”

January 30, 2012

LOS ANGELES, Jan. 30, 2012 /PRNewswire/ — E! Entertainment Television Co-Founder Alan Mruvka has partnered up with Beverly Hills Celebrity beauty guru and undisputed “Eyebrow King,” Damone Roberts to launch The Look Bag.com (www.thelookbag.com) – the newest luxury beauty sample club. For only $10 a month, members of The Look Bag.com will receive five deluxe, re-sealable beauty samples that are specifically customized to fit their individual beauty needs. Each Look Bag is shipped out free to members within the first two weeks of every month, members also enjoy an additional discount off of every purchase of any full-sized beauty product on the site as well.

(Photo: http://photos.prnewswire.com/prnh/20120130/LA43533)

Alan Mruvka, who Co-Founded E! Entertainment Television is now focusing his efforts in the e-commerce beauty world and beauty programing for television and the Internet. “Damone Roberts is one of the top beauty artists in the world today. It was important for us and imperative for our members to know that they have a trusted expert behind what goes into each and every Look Bag,” notes The Look Bag.com founder and Entertainment Entrepreneur, Alan Mruvka. “The Look Bag is the gold standard of monthly beauty programs.” Damone Roberts states, “Clients come into my salons all the time asking me for beauty tips–not just eyebrow-related–and I felt that The Look Bag was the perfect way for me to reach out to a global clientele and help answer those beauty tips through customizing these beauty bags for them each month.”


Founded by E! Entertainment Television Co-Founder Alan Mruvka, Women join The Look Bag.com (www.thelookbag.com) for $10 a month and receive a selection of 5 luxury beauty sample products. The Look Bag.com members then receive makeup, skincare, hair care, fragrance, or bath and body samples from both well-known and emerging beauty brands. Each monthly reusable luxury bag that a member receives contains exciting beauty products that fit into a member’s daytime routine or elegant nights out on the town. The Look Bag.com is a fun, focused, and effective way to expose brands to a wide base of potential customers and connect women to the beauty products that fit into their lifestyle. Members choose between monthly or yearly subscription plans, and fill out their Look Bag beauty profile to get products that were picked especially for them. The Look Bag is shipped out free to members by the 10th of every month. Members then try the products and give feedback that is relayed back to the individual brands. The Look Bag is the perfect way for brands to roll out new products or push existing ones directly to that highly sought after 18 to 35 year old female demographic customer, and then get their feedback.


Considered one of the top beauty artists in the world, Damone’s talent for painting faces and sculpting the perfect arch has graced some of the world’s most beautiful and famous people. From Megan Fox and Beyonce to Madonna and Gwyneth Paltrow, all have had the pleasure of having Damone sculpt their eye brows. In 2002, Damone created his flagship salon, Damone Roberts Beverly Hills and in 2008 Damone Roberts New York opened in Manhattan.

SOURCE The Look Bag.com

Source: PR Newswire