Last updated on April 16, 2014 at 21:24 EDT

QuestBack Expands Global Presence With New North American Headquarters

January 31, 2012

OSLO, Norway and NEW YORK, January 31, 2012 /PRNewswire/ –

QuestBack, a global leader in enterprise feedback management (EFM), customer
experience management and social CRM solutions, today announced the opening of its North
American headquarters. QuestBack is Europe’s foremost supplier of feedback management
solutions and is recognized by Forrester[1]as a leader among market-insights-focused EFM
vendors. As part of the company’s North American expansion strategy, the Bridgeport,
Connecticut office will be the foundation for rapid growth across the region and help
support the company’s more than 5,000 international customers.

http://www.newscom.com/cgi-bin/prnh/20110929/484492 )

“QuestBack has experienced extraordinary international growth, particularly as a
growing number of companies search for ways to leverage feedback from customers and
employees through social channels,” said Ivar Kroghrud, chief executive officer. “We see a
great opportunity for growth in North America and have already experienced demand from
businesses across all sectors – from consumer goods to financial services – to help foster
current relationships and reach new audiences. Our North American headquarters will enable
us to capitalize on this demand and work even more closely with our current customer

With more than 16 years of global management expertise in the market research
industry, Suresh Subbiah, president of North American operations, is driving QuestBack’s
market penetration in the region. As part of the expansion, Suresh plans to double
QuestBack’s North American revenues in the next year. To help support this growth, the
company is focused on building out its sales and marketing talent in the U.S. with
experienced market research veterans. Recent hires include Jill Ransome as the head of
U.S. Marketing and Todd F. White, Eric Bell and Gigi Hayden have joined QuestBack as
directors of Insight Solutions.

Founded in 2000, QuestBack quickly established itself as one of the leading global EFM
providers. To help clients improve business insight through social media channels, the
company recently acquired social CRM provider Globalpark and launched QuestBack Social
Connect. Additionally, QuestBack’s web-based services for relationship development helps
companies to improve their performance, enhance satisfaction amongst employees and
customers, as well as heighten market expertise.

QuestBack is opening its official North American headquarters at 1000 Lafayette Blvd.
in Bridgeport, CT. For more information please visit: http://www.questback.net.

About QuestBack

QuestBack Group is Europe’s leading Enterprise Feedback Management and one of the
world’s Top 5 vendors. QuestBack provides online survey solutions, panel solutions and
social CRM solutions – web-based services for relationship development through the
collection, analysis, and follow-up of business critical information. QuestBack’s clients
achieve better financial performance through increasing the satisfaction and loyalty among
their customers and employees. QuestBack was founded in 2000 and has achieved double-digit
growth ever since. The Company is headquartered in Oslo, Norway with subsidiaries in seven
countries and offices in a total of 17 countries, and serves over 5,000 customers across
all sectors and industries, including Volvo, Ernst & Young, Coca-Cola, Microsoft and

1. The Forrester Wave(TM): EFM Vendors, Market Insights Platform Providers, Q3 2011,
Forrester Research, Inc., September 27, 2011

        Media Contact:
        Cassie Smith
        LEWIS PR
        Phone: +1-617-226-8840
        Email: QuestBack@lewispr.com; dreamstime@lewispr.com



SOURCE QuestBack

Source: PR Newswire