BBDO Tops The Gunn Report for Record Sixth Year in a Row
NEW YORK, Feb. 2, 2012 /PRNewswire/ — On the heels of being ranked the most awarded agency network in the world across every marketing communications discipline as published in the Directory Big Won last month, and the Most Effective Network in the world, according to the global Effies, BBDO Worldwide was today named the world’s most creative agency network in The Gunn Report, an annual compilation of winners’ lists from the most important advertising industry award shows around the world. This year’s rankings were based on information derived from 46 regional, local and global competitions. This is the sixth year in a row that BBDO has topped The Gunn Report and the ninth time in the 13-year history of these rankings. No other agency network has won more than twice. Twenty-six (26) BBDO agencies from every geographic region contributed to the network’s success.
“The Gunn Report is the definitive report on creativity,” wrote guest editor Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. “Creativity is no longer an option. It is the primary asset of brands and communications companies in the 21st century.” Tutssel went on to note that previous major global effectiveness studies have “proved conclusively a direct correlation between high creativity and market place success – the greater the level of creativity, the greater the effectiveness.”
Commenting on BBDO’s record-setting performance, Donald Gunn asked, “What on earth do other agency networks have to do to stop them (BBDO) from making it ten?”
Among the BBDO highlights from this year’s Gunn Report:
- BBDO Worldwide beat its nearest competitor by more than 50 points, and scored the most points in three major categories: Film, Print and “All Gunns Blazing” (the category labeled an “incubator for new ideas”)
- Three BBDO agencies were ranked #1 in their respective countries: AlmapBBDO in Brazil, AMVBBDO in the UK and BBDO Toronto in Canada
“Our mission is to create and deliver the world’s most compelling commercial content,” remarked Andrew Robertson, President & CEO, BBDO Worldwide. “It’s that simple. And that hard. Winning The Gunn Report, the Big Won, Cannes and being named the Most Effective Agency Network in the World by the Effies is an indication we are doing just that. It matters because we know that great work works great – in the market for our clients.”
Further details regarding this year’s Gunn Report can be found at www.gunnreport.com
BBDO’s mantra is “The Work. The Work. The Work.” Every day, people in 288 offices in 80 countries work job by job and client by client, to create and deliver the world’s most compelling commercial content. BBDO was recently named Global Agency of the Year by both Adweek and Campaign magazine and is recognized as the world’s most creative AND effective agency network. For six years in a row, BBDO has been the world’s most awarded agency network in The Gunn Report, and for the last five years, BBDO has been Network of the Year at Cannes and the number one ranked network across all marketing communication platforms in the Directory Big Won. In 2011, Effie Worldwide named BBDO the world’s most Effective Agency Network in its inaugural Effie Effectiveness Index.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE BBDO Worldwide