BACARDI Celebrates 150th Anniversary with Epic Bash on the Eve of the Big Game
A-List celebrities turn out for Rolling Stone’s BACARDI® Bash with performances by LMFAO, Lupe Fiasco, Gym Class Heroes and Cobra Starship
CORAL GABLES, Fla., Feb. 6, 2012 /PRNewswire-USNewswire/ — BACARDI rum celebrated its 150th anniversary Saturday night in style – with an event that delivered on the expectations of being the #1 Party in Indianapolis. The BACARDI Bash, hosted by Rolling Stone, was jam packed with performances by LMFAO, Lupe Fiasco, Gym Class Heroes and Cobra Starship, great cocktails by BACARDI, the rum that’s been starting parties for 150 years.
Aaron Rodgers, Anna Faris, Jon Hamm, Maria Menounos, Nikki Reed, Pete Wentz, Alyssa Milano, Joe Manganiello, Lance Bass, Erin Andrews, Chris Evans, Nina Dobrey, B.o.B and Carl Banks were among celebrities that turned out to kick off BACARDI Rum’s 150th anniversary with Rolling Stone. After walking the red carpet, guests were intrigued by the themed areas that accentuated some legendary party eras that were pivotal to the evolution of legendary BACARDI parties. First, guests were ushered through an airplane facade so they felt like they were actually being transported to the 1920s in Cuba, a time when American tourists visited Cuba and enjoyed BACARDI rum during Prohibition in the U.S. Everyone was in character, from the gorgeous models to the brilliant bartenders and dancers. You thought it was a treat to see a cigar being rolled, but the real treat was enjoying it with BACARDI 8 rum. As guests explored through the themed spaces, they stepped into a glamorous hotel casino atmosphere in the 1950s equipped with a roulette table with vintage chips. No money to be won, but some lucky guests scored a limited edition BACARDI t-shirt featuring a vintage ad. As guests continued through the 1950s, they explored a museum with authentic elements on loan from The BACARDI Archive.
Throughout the night, everyone enjoyed classic cocktails made famous by BACARDI, such as the legendary Original BACARDI Cuba Libre, the Authentic BACARDI Mojito and Original BACARDI Hand-Shaken Daiquiri. As guests moved into the modern day, they enjoyed cocktails that offered a twist on classics, like BACARDI® OAKHEART(TM) and Coke, were able to create original artwork on a digital graffiti wall which many posted to their Facebook® pages, and were awed by some of Rolling Stone‘s relics and larger than life rock and roll chandelier.
“This was truly a ‘larger-than-life’ affair, but it’s only just the start to a year of celebrations in honor of the BACARDI 150th anniversary. We have more up our sleeve,” said Toby Whitmoyer, Vice President and Brand Managing Director of rums at Bacardi U.S.A., Inc. “This was an amazing way to kick off our birthday year with Rolling Stone, in a great city, and on the eve of the biggest sporting event in the country – which just happened to be the day after our 150th anniversary.”
More information , images and videos from the event and from 150 years of BACARDI are available at http://www.digitalnewsagency.com/stories/6192-bacardi-heritage. BACARDI fans can keep up with BACARDI happenings at www.facebook.com/bacardi.
About BACARDI Rums
In 1862 BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum – BACARDI, the world’s favorite rum brand. The unique taste of BACARDI Rum inspired cocktail pioneers to invent some of the world’s most famous drinks including the Authentic BACARDI Mojito, the Original BACARDI Daiquiri, the Original BACARDI Cuba Libre, the BACARDI Pina Colada and the BACARDI Presidente. BACARDI rum has won more than 400 awards for quality and taste. Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, rested in American white oak barrels, and filtered five times for unparalleled quality and smoothness.
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.
PARTY TOGETHER RESPONSIBLY.
2012 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUMS – 40% ALC. BY VOL.; RUM SPECIALTIES – 35% ALC. BY VOL.
SOURCE Bacardi U.S.A., Inc.