Last updated on April 18, 2014 at 1:21 EDT

3 Megatrends Affecting Consumer Behavior that PR Practitioners Must Learn to Recognize, Adopt, and Yes, Take to Heart!

February 7, 2012

ATLANTA, Feb. 7, 2012 /PRNewswire/ — The Georgia Chapter of the Public Relations Society of America (www.prsageorgia.org) will hold its monthly luncheon in Atlanta on Friday, February 17, 2012.

(Logo: http://photos.prnewswire.com/prnh/20110308/CL60927LOGO )

The luncheon is the mid-day event of Real World PR 2012, the Chapter’s annual daylong collegiate conference that attracts more than 200 students from all over the Southeast and beyond.

The students and Chapter PR professionals will hear Allyson Park, vice president, corporate external affairs of The Coca-Cola Company, reveal the 3 megatrends that play into everything we’re doing as PR practitioners – including our budgets, our clients or our projects.

No matter if your brand is a consumer product, a nonprofit or a government agency, Park will reveal the megatrends that affect the “hearts and minds” of consumers everywhere; and forcing PR professionals, and their clients, to adapt, or run the risk of falling out of favor with increasingly savvy consumers.

As the “eyes and ears” of the world’s leading brand, Park has an exceptional opportunity to study and understand consumer behavior as she travels the globe to help guide Coca-Cola’s public image and affect its brand adaptation now and into the future.

The conference and luncheon will be held at the Loudermilk Center, 40 Courtland Street SE, Atlanta, with an 11:30 a.m. registration for the noon lunch and program.

Register here for the luncheon: http://bit.ly/zPVMcI

CONTACT: Denise Grant at www.prsageorgia.org or 770-449-6369


Source: PR Newswire