The Echo System Selected by AlwaysOn as an OnMedia Top 100 Winner

NEW YORK, Feb. 9, 2012 /PRNewswire-iReach/ — The Echo System, a social commerce and measurement company dedicated to maximizing the value of fans for ecommerce brands, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. The Echo System was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

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The Echo System and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 22st, 2012, at the Time Warner Center.

This two-day executive event features CEO presentations, including a spotlight presentation by The Echo System CEO Lance Neuhauser, and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

“The make-up of OnMedia 100 represents forward-thinking media companies in a year charged with disruptive change. The emergence of Web-fueled TV and the explosive growth of smartphones and tablets are challenging the media world to transform itself into a global, consumer-focused industry. Coupled with the socialization of everything, this year’s digital media and entertainment startups are boldly charging into the future, ready to reinvent the establishment with new, invigorating products and services.” says Tony Perkins, founder and editor of AlwaysOn. “Web analytics are now embracing a social world, providing marketing and advertising companies with the targeted data that delivers on the promise of reaching consumers with meaningful, actionable messages.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.

The Echo System helps ecommerce brands maximize the value of their fans, and:

• Discover what their current fans add to the bottom line.
• Use social engagement to drive sales.
• Acquire more fans with more value.

A complete look at The Echo System’s offering is available at: http://www.theechosystem.com

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2012-OnMedia-100-Top-Private-Companies

“We cannot be more thrilled to be included in the OnMedia 100.” says The Echo System CEO & Founder Lance Neuhauser. “AlwaysOn has a long standing history of market insight, community leadership, and an eye for the future of our industry. We intend on following in the footsteps of other companies previously selected to this list by adding significant value to our clients, their customers, and the market as a whole. We believe The Echo System is poised to deliver on the promise of social, both today and in the future, by using our technology to help ecommerce companies maximize the value of fans and followers, and provide a well defined return on social.”

About The Echo System

The Echo System was created in 2010 to help ecommerce brands measure and maximize their Return on Social and is funded by GSV Capital and high profile angel investors from the advertising industry. The Echo System’s Echo Effect Persona Platform combines users’ shopping, sharing, expressed interest and influence data to help brands personalize the experience they deliver for customers and potential customers in multiple contexts: website plug-ins that deliver dynamic, personal messages and offers; custom Facebook pages and applications to better engage users on-canvas; Echo Facebook Ads that efficiently target users based on interests, connections and commercial impact.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

Media Contact: Zak Knudson The Echo System, 212-929-3246, zak@theechosystem.com

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SOURCE The Echo System