The Best Toys from Toy Fair 2012? Dad Blog Allows Consumers to Vote and Decide
NORTHAMPTON, Mass., Feb. 9, 2012 /PRNewswire/ — You know who is most qualified to pick what will be the best toys of 2012? Consumers – both parents and their kids. You know who is not invited to the International Toy Fair 2012 in NYC? Consumers and kids! Today, DadDoes.Com launches a plan that will allow consumers to pick the best toys from Toy Fair 2012, without ever stepping foot in the convention hall.
DadDoes.Com, a product review blog that is famous for their brutally honest reviews, will have staff scouring the Toy Fair all week long. The goal is to capture information on the best and most interesting new toys that will be coming to market in 2012. Once they have scouted out all the top toys, they will present the information on the DadDoes.Com site and allow consumers to vote for what they think will be the hottest toys for the 2012 holiday season.
“Walking the floor of Toy Fair always feels surreal. You are surrounded by 100,000 toys, but one thing is missing – children! Experts are making their picks for what will be the hot toys of the holiday season, but where are the kids and the parents? This year, we will be the eyes and ears for Moms, Dads and children everywhere. We will gather as much information on the top toys as possible, then sit back and watch consumers pick the top toys for 2012,” states Dan Nessel, founder of DadDoes.Com.
DadDoes.Com does hundreds of toy reviews each year with the goal of finding toys that kids will enjoy … without driving their parents insane. Every toy that DadDoes.Com reviews is hands-on tested in the real world. Kids play with the toys for weeks and parents check to see how the toys hold up. In the end, the family decides if the toy is a winner or loser.
DadDoes.com has found that often the top toys picked by the experts do not end up being favorites with the kids. Experts often base their picks on advertising spends, movie tie-ins or other insider information. Kids are very pure in their motives; they simply want something that is fun and they know fun toys when they see them.
Nessel concludes, “We are excited to be providing complete coverage of Toy Fair 2012 in NYC. Yes, we will have some toys that are our favorites, but we are really most interested in what all the Moms, Dads and kids out there think. We will do the information gathering, but it is the consumers via our website that will do the judging. After all, it is an election year, so it makes perfect sense to let the people vote on the top toys of 2012.”
About Dad Does:
Dad Does is the place where Dads Do Things and Review Things. Founded in September 2010, by Dan Nessel, the dad blog has already become a destination site for parents looking for brutally honest, informative and fun reviews. DadDoes.Com believes that parents care about more than just diapers and strollers – they don’t stop eating, drinking and playing just because they become parents. Parents do see things through a different lens and DadDoes.Com looks to provide information on everything, through that parent lens. Dad Does is based in Northampton, MA and has been featured in numerous media outlets including Fox News, Grand Magazine, WABC-TV, The Republican and The Gazette.