Fashion Brand Next Gear up for Elle Style Awards 2012 Tonight

LEICESTER, England, February 13, 2012 /PRNewswire/ –

With the prestigious Elle Style Awards 2012, in association with Next, underway
tonight, the British fashion retailer is looking forward to reporting back live to fashion
lovers throughout the evening. From who’s wearing what designer dresses
[http://www.next.co.uk/shop/gender-women-category-dresses-0 ] to which celebrities are up
for each award.

Hot SS12 trends that will be gracing the London catwalk are likely to be fresh sorbet
tones, pretty icecream pastels and ikat tribal prints. Lace still has a strong influence
whilst sports luxe and clashing prints slowly make their way into the fashion scene too;
with designs including vintage Americana, 1920s flapper influences and structured peplum
shapes. To give an idea of the dresses to look out for, last year’s Elle Style Awards saw
Courtney Love in flowing lace Givenchy by Ricardo Tisci, Cheryl Cole radiant in a red
Alexander McQueen dress and Blake Lively in a blue Emilio Pucci number with hot pink shoes
[http://www.next.co.uk/women/shoes ].

Fashionable footwear is key too. Likely to be stepping onto the red carpet this year
are a mixture of colour block stilettos, 40s style court shoes and platform style wedges
[http://www.next.co.uk/shop/gender-women-category-boots-category-shoes-designfeature-wedge-0 ]
which follow the must-have trends of the season; geometric shapes, loud tropical
designs, ethnic inspired prints, retro couture and bold splashes of colour – or of course
simply timeless black satin heels.

Elle Style Awards categories range from celebrating emerging and established designer
talent, to honouring global Style Icons. Presented by Alexa Chung in an Yves St Laurent
dress, last years winner’s included Outstanding Contribution to Fashion: Helena
Christensen, Best British Designer: Christopher Kane, Top International Designer: Tom
Ford, Model Of The Year: Coco Rocha, Best Actress: Natalie Portman, Best TV Star: Blake
Lively, Breakthrough Talent: Noomi Rapace and Musician Of The Year: Cheryl Cole. Not to
mention the award for Style Icon; which was presented to Emma Watson by Vivienne Westwood.

For the latest updates, follow @nextofficial on Twitter or like Next on
facebook.com/nextonline

About NEXT . . .

NEXT, established 1982, is a leading British brand offering stylish clothes and
accessories for all the family – plus beautiful home furnishings too. Distinguished by its
commitment to great design, quality and value, NEXT is today’s go-to label for everything
from tailoring and dresses to jeans and shoes.

NEXT’s exclusive collections are now available at over 400 stores throughout the UK,
ONLINE at NEXT.CO.UK and through NEXT DIRECTORY (0844-844-8000)

        Matt King, +44(0)116-284-3185, matthew_king@next.co.uk
        Next Group plc | Desford Road | Enderby | Leicester | LE19 4AT

SOURCE Next