Last updated on April 19, 2014 at 1:20 EDT

Worldwide Leader In Preschool Construction Reveals New Mega Bloks Line

February 13, 2012

MEGA Brands introduces new preschool toys for fall 2012

MONTREAL, QC and NEW YORK, NY, Feb. 13, 2012 /PRNewswire/ – MEGA Brands
Inc. (TSX: MB) showcases an exciting new line-up of Mega Bloks
preschool construction toys at the 2012 American International Toy Fair
in New York City.


New for fall 2012, MEGA Brands introduces their new brand: Mega Bloks First Builders, the new collective name for all preschool blocks designed for little
hands, aged 1+. This brand will be implemented worldwide on all Mega
Bloks first block products accompanied by a fresh and exciting graphic
look and many new friendly characters and personalities. In addition,
all new Mega Bloks First Builders bags will be PVC FREE and

The all new Mega Bloks collections continue to offer a full line of
innovative, fun and safe products that empower children to work their
minds through building and play.

More highlights from Mega Bloks’ 2012 Preschool Construction toy launch

        --  Mega Bloks Lil' Princess: Mega Bloks now caters to the girls'
            category with their new collection "Mega Bloks Lil' Princess" -
            the only construction collection designed specifically for
            preschool girls aged 1+. This super cute and girly line brings
            to life a whole world of princesses with sparkling tiaras,
            wings and blocks, friendly pony characters and enchanted
        --  New innovation and design: Mega Bloks launches a whole new
            scale of building with Mega Play, enabling children to build
            and rebuild life-size play structures like castles and houses,
            which they can play inside (ages 2+). In addition, the new
            Whirl n' Twirl Ride-Ons provide active fun with cute designs as
            well as caster wheels that allow kids to 'whirl n' twirl' in
            any direction.
        --  More from your favorite internationally popular characters!
            Mega Bloks expands on its girl's line of building toys with
            several additions to their highly popular Hello Kitty and Moshi
            Monsters lines. Thomas remains the #1 boy's toy and the Mega
            Bloks Thomas line has been completely refreshed for 2012 with
            dynamic new packaging and exciting new builds.

“We’re thrilled about the launch of our new series of toys that continue
to offer the same high quality blocks, engaging and charming characters
as well as exciting themes,” said Vic Bertrand, Chief Innovation
Officer of MEGA Brands. “We have raised the bar in innovative preschool
building experiences this year; our 2012 collection offers an even
wider variety of learning tools for preschoolers and parents to play
with and enjoy together.”

For more information on Mega Bloks Preschool products, please visit MEGA
Brands at the American International Toy Fair, booth # 753.

About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer
engaging creative experiences for children, families and collectors
through innovative, well-designed, affordable and high-quality
products. Visit: megabrands.com for more information. Follow us on Twitter @megabrands.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board
Dudes are trademarks of MEGA Brands Inc. or its affiliates.


Source: PR Newswire