Penguin Group (USA) Launches Twitter Book Club
NEW YORK, Feb. 21, 2012 /PRNewswire/ — Penguin Group (USA) announced today that A Discovery of Witches by Deborah Harkness is the March pick for The Penguin Twitter Book Club. Penguin will lead regular discussions with book club members during the month of March. In early April, when the book club has finished reading A Discovery of Witches, the author Deborah Harkness will join the discussion in an hour-long live Twitter chat.
The Penguin Twitter Book Club kicked off in February with The Weird Sisters by Eleanor Brown as the inaugural title. Throughout February, there have been moderated chat sessions on the book, and on March 5, at 9:00 PM EDT, the author will lead an hour long discussion with followers. Brown said, “As a reader, I’m excited about the idea of Penguin’s Twitter Book Club, and as an author, I’m thrilled The Weird Sisters is the first selection for discussion. I think I’m fortunate to live in a time where readers and authors can connect and to have a publisher that supports and encourages those conversations.” In the first week of the book club, the #readpenguin hashtag had over 24 million impressions and reached 1.5 million people.
Jeff Gomez, Penguin Group (USA) VP of Online Consumer Sales and Marketing said, “The Penguin Twitter Book Club allows readers and fans to instantly and constantly interact with Penguin and our authors. Our overall web strategy is to go where the users are, and wherever there’s an audience discussing our books. The Penguin Twitter Book Club and our other social networking endeavors are crucial in connecting our writers to readers everywhere.”
Deborah Harkness, whose upcoming book Shadow of Night (Viking, July) is the second in a trilogy that began with A Discovery of Witches, said, “One of the great pleasures of being a writer is interacting with readers, and the Penguins Twitter Book Club represents an exciting new way for me to hear from fans using social media. I’m delighted that A Discovery of Witches is the March selection.”
Follow @penuginusa and join The Penguin Twitter Book Club.
Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and children’s trade book publishers, owning a wide range of imprints and trademarks, including Viking, G. P. Putnam’s Sons, The Penguin Press, Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books, Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap, Puffin, and Frederick Warne, among others. The Penguin Group (www.penguin.com) is part of Pearson plc, the international media company.
SOURCE Penguin Group (USA)