USA TODAY Sports Media Group, MLB Advanced Media to Partner on Product Development Venture
MCLEAN, Va., Feb. 22, 2012 /PRNewswire/ — The USA TODAY Sports Media Group and MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, today announced a joint venture to develop and produce new content and products for sports fans across all digital and mobile platforms.
“This partnership is an ideal pairing of strengths and missions,” said Tom Beusse, President, USA TODAY Sports Media Group. “MLBAM has always been, and continues to be, the industry vanguard for digital and mobile product development, and we think combining their expertise with our strengths in content creation, distribution points and sponsorship solutions presents some really exciting possibilities for both of us, as well as for sports fans.”
“USA TODAY Sports Media Group is committed to a first-class digital media operation under Tom’s capable leadership and we’re delighted to be their partner in this initiative,” said Bob Bowman, President and CEO, MLBAM.
The joint venture will be based in New York City, and the staff will be located at both the Chelsea Market headquarters of MLBAM and the New York offices of USA TODAY Sports Media Group. It will draw from personnel within each organization, as well as new hires to be announced in the near future, to develop and launch products beginning as early as this summer.
About the USA TODAY Sports Media Group
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY, as well as Gannett Co. Inc.’s 81 community newspaper properties and 23 broadcast television stations. It also includes the sports photography service U.S. Presswire, the Big Lead Sports digital properties, HighSchoolSports.net, BNQT.com and MMAjunkie.com. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM powers more live events on the Internet than any other website in the world.
SOURCE USA TODAY