Britain a “Musical Goldmine” for Top American Ad Agency Execs in Search of New Music
HOLLYWOOD, Calif. and LONDON, Feb. 25, 2012 /PRNewswire/ — National Association of Record Industry Professionals (www.NARIP.com) president Tess Taylor leads a delegation of creative music executives from New York to London this week for meetings to create new opportunities for music whose uses contribute to the national economies of the United States, the United Kingdom and world culture.
While in London the group will be featured at four music acquisition sessions for global brand and advertising campaigns, and meet with music organizations and government agencies, including the British Phonographic Industry (BPI), the Association of Independent Music (AIM) and the Music Publisher’s Association (MPA).
NARIP brings music supervisors from two multi-national advertising agencies, Ryan Fitch (Music Producer, Saatchi & Saatchi North America) and Jessica Dierauer (Executive Producer of Music and Creative Content, Young & Rubicam), to London to conduct educational programs for the British music industry. These programs create an opportunity to develop relationships and encourage the use of British music in American and global advertising campaigns.
2011 London sessions with Hollywood music supervisors Andrea von Foerster (Grey’s Anatomy, Chronicle) and Chris Mollere (Vampire Diaries) sold out.
Seeking Music For Global Advertising Campaigns:
Fitch and Dierauer seek music for current advertising campaigns. Music publishers, record company executives, personal managers and others will present to them in London for consideration.
“We created a new access point that wasn’t available before,” says Taylor who is creator of NARIP’s Music Supervisor Sessions. “Our sessions have sold out in four cities and yielded multiple placements for participants including in the #1 box office film Chronicle, True Blood, Dexter and Don’t Trust The B—- In Apt. 23!”
Two London Music Supervisor Sessions are SOLD OUT, more dates added:
- Feb 27 with Fitch – JUST ADDED
- Feb 27 with Dierauer – JUST ADDED
- Feb 28 with Dierauer – SOLD OUT
- Feb 28 with Fitch – SOLD OUT
“British music has always enthralled me,” says Fitch. “From Led Zeppelin and the Who to Dubstep, I always try to be aware of new music trends from the Mother Country before they become mainstream here in the States. I look forward to meeting people in London who can help me discover new sounds for my projects!”
“England has always been a musical goldmine,” says Dierauer. “The best bands hail from there, and I always keep my ear open to what’s going on across the pond. Current favorites include Metronomy, PJ Harvey, SBTRKT, Summer Camp, Still Corners and WU LYF.”
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