AZEK® Deck Named #1 in Quality in BUILDER Magazine’s 2012 Brand Study
SCRANTON, Pa., Feb. 28, 2012 /PRNewswire/ — AZEK Deck was named the number one brand in “Quality” in Builder Magazine’s 2012 Brand Study in the Composite/PVC Decking category. Builder Magazine conducts a reader survey each year across 80 different product categories.
“The results of Builder Magazine’s Brand Study underscores AZEK’s commitment to quality in our decking products and our continuous innovation,” said Jason Grommon, President, AZEK Building Products. “We are proud of our bond of trust with contractors and are pleased that they recognize the added value AZEK Deck provides to their business.” He pointed out that the AZEK Deck brand and its accessory product lines have only been on the market since 2007. “You may have heard of other brands because they’ve been around for two decades or so, but it’s a great accomplishment to be so widely recognized for quality after just five years. However, this recognition really belongs to the many manufacturing team members who ensure that producing a consistently excellent product is their daily priority.”
Conducted for numerous years, the Builder Brand Study addresses four key points about a brand’s performance in the marketplace. The questions/areas rated include:
- Which Brand are You Most Familiar With?
- Which Brands Do You Use the Most?
- Which Brands Have You Used in the Past 2 Years?
- Quality Rating of Each Brand
The builder survey was conducted by Hanley Wood Publishing and research firm Readex, using a sample of 10,800 readers of Builder Magazine. Data was collected via mail survey from August 9 to September 29, 2011 with a 29% response rate.
About AZEK Building Products:
With more than 25 years of cellular pvc manufacturing experience, AZEK Building Products makes and markets premium, low maintenance exterior building products under the AZEK Brand such as AZEK Deck, the leading brand of ultra low-maintenance decking, and AZEK Trim, the leading brand of low-maintenance trim. Other AZEK products include AZEK Mouldings, AZEK Porch, and AZEK Rail. All of these products offer tangible benefits as an ideal wood replacement product for a myriad of outdoor uses. For more information about AZEK Building Products, call 1-877-ASK-AZEK (275-2935) or visit the AZEK website at www.azek.com.
SOURCE AZEK Building Products