Brand Marketing Through Career Women’s Digital Resource Hits a Bullseye
ATLANTA, March 7, 2012 /PRNewswire-iReach/ — The Coca-Cola Company as of this month, “Owns a Day” of the popular daily e-note joining FedEx, Chartis and others in Little PINK Book’s efforts to promote career advancement.
“In recognition of International Women’s Day on March 8th, it’s appropriate to acknowledge the companies that are supporting women’s advancement,” says Little PINK Book CEO Cynthia Good. “Because of support from companies like FedEx, Chartis and Coca-Cola, we are able to deliver award-winning content for free to women globally through Little PINK Book’s daily e-note.”
Eighty percent of readers surveyed say the daily e-note improved their careers and/or their lives.
Coca-Cola has just begun showcasing its Diet Coke and the Live Positively brand every Friday when Little PINK Book features stories on “fun, fashion and style for the workplace.”
“Diet Coke celebrates people who stay extraordinary in their everyday lives and the Little Pink Book e-note will allow us to communicate with its stylish and ambitious readers. Building upon the topic of fun and fashion at work, we have the opportunity to surround this content with Diet Coke’s Stay Extraordinary messaging,” said Katie Bayne, president and general manager of Sparkling Beverages, Coca-Cola North America. “In addition, our company’s Live Positively sustainability messaging will live alongside the topic of trends, giving busy consumers the tools they need to help them live an informed and balanced life.”
Coca-Cola joins FedEx and others as “Own a Day” resource participants. FedEx ads run on Monday’s content specifically for women business owners.
“FedEx joined Little PINK Book to help provide business women with tools, insights, and content to make their day more efficient and rewarding,” said Laurie Tucker, senior vice president of Marketing for FedEx. “We chose to ‘own’ Mondays in Little PINK Book and we appreciate the opportunity to showcase our solutions that every working woman needs to know.”
Little PINK Book’s Director of Global Sales, Gail Early says, “We’re thrilled to offer best-in-class resources for our ambitious women readers who are working hard to create a beautiful career and a beautiful life.” Early says women, who make more than 80 percent of all consumer purchasing decisions, are more likely to purchase products from companies that are supportive of them. Other Fortune 500 companies are looking at the “Own a Day” opportunity as well, she adds.
LittlePINKBook.com, which recently received the Stevie Award for “Website of the Year,” puts success secrets in the palm of every working woman’s hand, every day. Stay connected with Little PINK Book on Twitter, Facebook and LinkedIn.
Media Contact: Danielle Jackson of Little PINK Book, +1-404-240-2524, firstname.lastname@example.org
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SOURCE Little PINK Book