Husqvarna Appoints Ketchum as Public Relations Agency of Record
ATLANTA, March 8, 2012 /PRNewswire/ — Husqvarna, the world’s largest producer of outdoor power products, appointed leading global public relations agency Ketchum as public relations agency of record for its U.S. division.
“We chose Ketchum because we immediately recognized their energy, creativity and ability to demonstrate and implement programs that would drive measurable results during the review process, which will be imperative for delivering high-impact results for Husqvarna,” said John Marchionda, vice president of marketing for Husqvarna. “Husqvarna serves a competitive market where professionals and consumers are looking for smart, efficient outdoor products, and Ketchum’s understanding of our category and target is essential for us to differentiate ourselves.”
Through a network team based in Atlanta, Ketchum will provide public relations support to increase awareness and sales of the Husqvarna brand and its professional and consumer-focused products and services, including chainsaws, trimmers, lawn mowers and garden tractors.
“Husqvarna is a trusted global power brand that provides industry-leading, ergonomically unique products, and we are honored to join the team,” said Hilary McKean, director, Ketchum South. “With our industry expertise and drive for exceptional creativity and measurable results, we’re confident we can help Husqvarna break through and help customers tame the great outdoors.”
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit www.ketchum.com.
The Husqvarna Group is the world’s largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The product offering includes products for both consumers and professional users. The Group’s products are sold via dealers and retailers in more than 100 countries. Net sales in 2010 amounted to SEK 32 billion, and the average number of employees was approximately 15,000.