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Last updated on April 18, 2014 at 17:08 EDT

Empire Theatres is first national exhibitor in Canada to complete circuit wide digital cinema conversion

March 9, 2012

HALIFAX, March 9, 2012 /PRNewswire/ – Empire Theatres, a partner in the
Canadian Digital Cinema Partnership, announced today the completion of
their digital cinema conversion project. The conversion began in
theatres starting in May 2011, and its completion makes Empire Theatres
the first national exhibitor in Canada to complete a digital cinema
conversion. As of March 7, 2012, 359 screens in 45 theatres have been
converted from 35mm to digital projection.

Empire Theatres partnered with Barco to complete the digital cinema
conversion. As a global leader in digital cinema projection, Barco
offers a wide range of Series II projector models that allowed Empire
Theatres to select appropriate projectors for each of their screens,
providing the best and brightest 2k and 4k digital images available.

“We are excited about our growing relationship with Empire Theatres as
we help them embrace the latest digital cinema solutions,” commented
Joe DeMeo, Director of Sales, Digital Cinema for Barco North America.
“We are committed to serving the ongoing needs of our Canadian
exhibitors.”

Doremi Cinema, the leader in digital cinema technology, was selected as
Empire Theatres’ partner for all projector server technology featuring
Doremi’s TMS platform. Empire Theatres’ digital projectors incorporate
either Doremi’s DCP-2000 or Integrated Media Block (IMB) with Doremi’s
ShowVault, and provide outstanding 2K playback for 2D and 3D, and have
allowed for the introduction of CaptiView(TM) throughout the Empire
Theatres’ circuit for select titles.

CaptiView(TM) is a personal in-theatre closed caption viewing device for
deaf & hard of hearing moviegoers. The CaptiView(TM) system consists of a
small OLED display on a bendable support arm that fits into a cup
holder. The easy-to-read screen can display three lines of text at a
time and can support up to four languages.

“Empire’s ability to complete the conversion in such a short period of
time show’s their commitment to providing their customers the best
possible presentation in every screen,” stated Michael Archer, VP
Digital Cinema, Doremi.  “Empire is the quintessential exhibitor for
Doremi.  They have utilized four separate Doremi products in the
multiplex to help them maximize all opportunities afforded by digital
cinema.”

As a result of the conversion, 40% of Empire Theatres’ screens now have
RealD 3D capability, delivering a stunningly realistic and fully
immersive entertainment experience for moviegoers. RealD is the world’s most widely used 3D movie technology.

In select Empire Theatre locations, distinctive Empire Extra auditoriums
offer guests a revolutionary new digital cinema experience. Empire
Extra auditoriums allow guests to enjoy stunning digital presentation
on a massive, wall to wall wrap-around screen with picture provided by
a Barco projector and Doremi server. In addition, Empire Extra
auditoriums provide dynamic sound through a proprietary custom-designed
multi-channel sound system for the ultimate audio experience; and
reserved seating in comfy, high back rockers.

“As a guest-focused company, we view the rollout of digital cinema
projection technology as an important and strategic investment in our
business” says Dean Leland, Vice President of Studio & Media Relations
for Empire Theatres Limited. “The digital conversion will allow our
guests to benefit from the best and brightest picture presentation each
and every time they enjoy a movie at Empire Theatres, and enables us to
provide a premium guest experience through our Empire Extra
auditoriums.”

“I would like to acknowledge our partners Barco, Doremi, RealD,
ProjecTech, and DCIP who have been great assets to our digital
conversion project” states Valerie Ryan, Chief Operating Officer for
Empire Theatres Limited. “The collaboration and hard work of our
internal teams, along with the support and expertise of our partners
have enabled this project to be completed within only 8 months without
business interruption.”

About Empire Theatres Limited:
Empire Theatres Limited is a Canada-wide movie exhibition company
providing an exciting out-of-home entertainment experience including
traditional movie exhibition as well as other content using its digital
and satellite capabilities.

Empire Theatres Limited is a 100% owned subsidiary of Empire Company
Limited that owns and operates 50 theatres across Canada with 383
screens, including four IMAX auditoriums and six Empire Extra
auditoriums.

Empire Theatres Limited’ corporate headquarters are located in
Stellarton, NS, with regional offices in Halifax, NS; Toronto, ON; and
Calgary, AB. With approximately 2,500 employees, Empire Theatres
provides excellent employment opportunities for the youth of Canada in
an exciting and energetic industry.

SOURCE EMPIRE THEATRES LIMITED


Source: PR Newswire