Last updated on April 18, 2014 at 5:30 EDT

We Can Be Heroes Campaign Launches Text 2 Give Effort at WonderCon

March 12, 2012

BURBANK, Calif., March 12, 2012 /PRNewswire/ —

    WHAT:     We Can Be Heroes (www.WeCanBeHeroes.org), DC Entertainment's
              cause campaign to raise awareness and funds for the hunger
              crisis in the Horn of Africa, is launching its text 2 give
              effort at WonderCon 2012. Fans at WonderCon and beyond will have
              multiple opportunities to donate to the campaign by texting
              "HEROES" to 80888 to contribute crucially needed funds directly
              from their phones. DC Entertainment will match up to $1 million
              in total donations. Attendees will also have access to
              interactive exhibits to learn more about the campaign and how to
              get involved.

             We Can Be Heroes at WonderCon highlights include:
              Interactive green screen where attendees can have their campaign
               superhero picture taken and uploaded to the We Can Be Heroes
               websiteGiveaway of We Can Be Heroes posters signed by Jim Lee
               and Geoff Johns via DC Comics WonderCon social media posts (look
               for updates at the event) and DC Comics panel discussions:
               Friday at 1pm: DC Comics: All AccessSaturday at 1pm: DC Comics:
               The New 52Sunday at 2pm: DCE: Meet the Publishers
    WHY:      The Horn of Africa is in the midst of the worst hunger crisis in
              over 60 years. With over 9 million in need of immediate
              assistance, We Can Be Heroes is the first and largest corporate
              commitment made to the Horn since the crisis was declared in
              July 2011. DC Entertainment and Warner Bros. are using their
              global distribution networks to raise funds and awareness of the
              crisis. Launching the text 2 give effort atWonderCon, one of the
              country's best comics and pop culture conventions, leverages DC
              Entertainment's fan base to engage in the campaign and spread
              the word.

    COMMENT:  We Can Be Heroes spokespersons will be onsite at WonderCon for
              interviews and comment on the campaign efforts.

    WHEN:    March 16-18, 2012

    WHERE:   Anaheim Convention Center, Anaheim, CA - Booth 501

About We Can Be Heroes
We Can Be Heroes (www.WeCanBeHeroes.org) is a giving campaign designed to raise awareness and funds for the hunger crisis in the Horn of Africa. Using the iconic Justice League characters from DC Entertainment, We Can Be Heroes aims to raise substantial funds for three humanitarian aid organizations working in Africa: Save the Children, International Rescue Committee, and Mercy Corps. DC Entertainment will match donations up to $1 million in total donations, and 50% of the purchase price from We Can Be Heroes products will go directly to saving lives. Learn more, donate and get involved at www.WeCanBeHeroes.org.

    CONTACTS: Kelly Osmundson, for We Can Be Heroes Pamela Mullin, DC Entertainment
              (415) 901-0111                        917-402-1476
              kosmundson@fenton.com                 pamela.mullin@dccomics.com

SOURCE DC Entertainment

Source: PR Newswire