Writers’ Group Enters Into Social and Web Marketing Pact with MediaPlasm to Leverage Social Media for Future Projects
LOS ANGELES, March 13, 2012 /PRNewswire/ — Writers’ Group Film Corp. (OTCQB: WRIT) and its wholly-owned subsidiary Front Row Networks, Inc., a Los Angeles-based concert production and distribution company, revealed today that it has finalized the Company’s strategy with MediaPlasm, LLC, a Los Angeles based company, to market its 3D product in the social web on a worldwide basis. The first project, to be announced soon, will be marketed and distributed, through social media and other outlets, by MediaPlasm and their subsidiary Connected Access on mobile devices and connected devices worldwide.
The social marketing plan will focus on engagement with moviegoers before, during and after their theatrical experience. “The goal is to make the experience as immersive as possible for fans, no matter where they connect to the social web,” said Russell Carrens, CMO of MediaPlasm. “We have been working closely with Front Row Networks to craft campaigns that engage ‘with’ fans, no matter where they gather, Facebook, Meetup, Tumblr, Twitter, and others. To meet consumer expectations today, you have to create the tools that allow them to craft their own experience for themselves and their friends.”
MediaPlasm is a Los Angeles based company specializing in marketing and monetizing branded entertainment in social media and the world-wide connected device ecosystem. The founders have a combined 60 years of experience in the entertainment industry and 15 years of experience in the connected device market with clients including Disney, ABC, CBS, Deluxe, Sony BMG, Fox, Technicolor, Microsoft, Universal, and Dreamworks. Founded in 2010 by marketing, entertainment and technology veterans, Russell Carrens and Patrick Roberts, MediaPlasm has developed a diverse portfolio of client projects ranging from campaigns for social content discovery, to connected marketplaces that leverage social media for new revenue streams.
“The popularization of smartphones and the introduction of tablets and other web-enabled devices – collectively termed ‘connected devices’ – have contributed to an explosion in digital media consumption. As these devices, including connected 3D televisions, gain adoption, consumers who access them will be looking for entertainment content,” said Eric Mitchell, CFO of Front Row Networks.
Front Row Networks is a live concert production and distribution company which produces live concerts in 3D for initial digital broadcast into movie theaters in North America. Following their theatrical run, the films are then licensed to US and international broadcasters, pay channels, PPV markets, DVD and Blu-ray distributors, and sold on the internet as downloads.
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SOURCE Writers’ Group Film Corp.