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Last updated on April 19, 2014 at 13:20 EDT

Ricky Gervais Launches Global Campaign to end Cosmetic Tests on Animals

March 15, 2012

BOSTON, March 15, 2012 /PRNewswire/ –

Cruelty Free International, a new global non-profit organization spells out vision to
end product testing on animals worldwide.

Ricky Gervais, Ambassador for Cruelty Free International, states: “I am delighted to
support the launch of Cruelty Free International, the exciting global campaign to end the
use of animals in product testing. Animal testing for cosmetics is still allowed in most
of the world. That means thousands of animals can continue to die for the sake of a new
shampoo. We urgently need a worldwide ban on this cruel and unnecessary suffering.”

(Photo:
http://www.newscom.com/cgi-bin/prnh/20120315/519055 )

Ricky, who stars in a campaign video for the new global NGO has launched a worldwide
appeal:

“It’s time to close the door on testing products on animals. Get involved. Please join
me in supporting Cruelty Free International in its global mission to consign animal
testing for cosmetics to the history books.”

There is no worldwide ban on animal testing for cosmetics. Despite progress with some
countries and companies, over 80% of the world still allows animals, including rabbits and
guinea pigs, to be used in cruel experiments. In a global market it is important that all
countries ban the practice to avoid testing simply moving around the world to those
countries with no effective laws.

Established by the BUAV with corporate headquarters in London, UK, Cruelty Free
International has partnered with NEAVS (the New England Anti-Vivisection Society, a U.S.
national 501 (c) 3 not for profit based in Boston, MA) to launch the U.S. Cruelty Free
International office. Dr. Theodora Capaldo, Ed.D., President of NEAVS, will be
representing this effort in the U.S. as the Cruelty Free International U.S. Executive
Officer. This brings together two of the world’s longest standing and most respected
animal protection organizations in a united effort. Cruelty Free International will place
the issue of animal testing on the agenda of many governments for the very first time as
part of a global strategy to tackle product testing. An internationally coordinated
campaign will be launched with national campaigns run from offices across the world.

Cruelty Free International U.S. Executive Officer, Dr. Capaldo, states, “We are
delighted to have the support of Ricky Gervais for this exciting and dynamic organization.
The time has come for an international, concerted effort to finally end animal testing for
cosmetics. Cruelty Free International U.S. will lead this critical global effort here. We
will work with the government, regulatory agencies and public and private companies to
push for a ban on animal testing for cosmetics.”

Traditionally, cosmetics have been tested on animals, although in the majority of the
world such tests are not specifically required by law. To market a product a company must
demonstrate its safety but this can now be done using approved non-animal tests and
combinations of existing ingredients that have already been established as safe for human
use. There is an increasing awareness of the pain and suffering inflicted upon animals for
product testing as well as growing pressure to replace out-dated animal tests with
superior non-animal methods, which are scientifically more valid and relevant to humans.

Contact: media@crueltyfreeinternational.org / +44(0)-7850-510955 / +44(0
)-207-6196978

Website: http://www.CrueltyFreeInternational.org

Ricky Gervais launch video: http://www.youtube.com/watch?v=jYW-ZrOsZIE

Twitter: http://www.twitter.com/CrueltyFreeIntl

Facebook: http://www.facebook.com/pages/Cruelty-Free-International/157492274367801


    Photo: 

http://www.newscom.com/cgi-bin/prnh/20120315/519055

SOURCE BUAV


Source: PR Newswire