Longleat Enterprises set for 2012 Expansion
LONDON, March 19, 2012 /PRNewswire/ –
Longleat Enterprises, the UK company chaired by British businessman Ceawlin Thynn
[http://www.ceawlinthynn.com ], is set this year to expand key areas of its business at
Longleat House and Safari Park [http://www.longleat.co.uk ], near Warminster in Wiltshire,
Now open for the 2012 season, the Safari Park
[http://www.longleat.co.uk/explore/safari ] will include a new addition to Longleat’s
famous big cats in the form of the Cheetah Kingdom, featuring the world’s fastest land
Significant investment has also been made in other new attractions, set to open over
the next few months.
A unique, eye-level feeding platform at the Safari Park’s new African Village will let
visitors come face to face with six-metre-tall Rothschild’s giraffes; a brand new Lemur
Walkthrough will feature a free-roaming colony of lemurs; and a multi-million pound,
state-of-the-art lakeside gorilla enclosure will be home to a troop of western lowland
The new offerings are part of a wider brand strategy that began in 2010 when Ceawlin
Thynn [http://www.ceawlinthynn.com ] hired David Bradley, formerly of Legoland, as Chief
Executive. The pair have since built on Longleat’s pre-eminence as the UK’s premier
drive-through safari park and have taken the product forward, hiring Hollywood designers
to develop new attractions including the ‘Jungle Kingdom’, ‘Monkey Temple’ and ‘Hunters of
In addition to the latest displays, a series of new family events and activities will
take place throughout the year. The first, ‘Alice in Wonderland at Longleat’, will feature
themes and characters from the children’s classic and will run from 31 March to 9 April.
Longleat House is available for a range of corporate and private events, including
drinks receptions, dinners, conferences, meetings and launches. The Green Library
accommodates up to 50 dinner guests, and the 16th century Great Hall is an ideal venue for
a larger party of up to 100.
Longleat House is also due to host private weddings for the first time in its 444-year
history. Couples will be able to choose from four locations for the ceremony: the Great
Hall, Green Library, the more intimate Banqueting Suite, and the exotic Orangery with its
view across the Love Labyrinth rose garden.
Alongside Longleat House and Safari Park, Longleat Enterprises encompasses the
commercial activities at the show caves of Cheddar Gorge in Somerset, as well as two
newly-acquired luxury country hotels: the Bishopstrow House & Spa Hotel in Warminster and
Homewood Park Hotel & Spa near Bath. Ceawlin Thynn [http://www.ceawlinthynn.com ] has been
chairman of the company since 2009.
SOURCE Longleat Enterprises