Deezer Offers the Complete Browser-based Music Experience: The “Offline Mode” is now Accessible Without a Desktop App
PARIS, March 20, 2012 /PRNewswire/ –
Deezer has always believed that a good music service must be accessible from any
computer without having to download client software. Today at London Web Summit, Deezer
releases a new HTML5 service where even the “offline mode” can be accessed directly via a
browser. It is currently available on Chrome, and will be on other browsers very soon. The
“offline mode” allows Deezer Premium+ subscribers to download their music library to their
computers and to access it without even needing to be connected, hence enabling them to
enjoy all their music on a plane, the train, the subway…
In 2006, Deezer created its pioneering music streaming service, the first to be 100%
accessible via browser. The outstanding customer experience and ease of use enabled by
this browser-based access allowed Deezer to reach 20m users in just 2 years.
In 2010/11, Deezer upgraded its service to full HTML5. Supporting open standards
allows overall performance improvements, faster website rendering and easier integration
of social media features (Facebook, Twitter, Last.fm…), providing an even better user
In 2012, Deezer completed its mission to allow even better reach, by releasing a new
HTML5 version of the service which allows users, directly within a browser, to access
their favourite tracks, albums and playlists even without an internet connection.
This development firmly reinforces Deezer as a pioneer in the unstoppable global trend
from client-based software to browser-based services. It allows optimum reach, faster
innovation and greater worldwide scalability. Moreover, it generates a significant
advantage for maximising virality especially within Facebook.
This new feature also anticipates the future evolution of all mobile applications
towards HTML5, which will streamline the development process for services accessible on
Daniel Marhely, founder of Deezer, quotes:
“When I created Deezer, my initial intuition was to free the music from devices. With
the new functionalities of html5, we can actually achieve it. I am really excited to be
running a service where innovation can be offered to users every day without having to
request them to download a new version. It is no surprise that game developers have
understood this and are now moving toward HTML5″.
More information about offline mode: http://www.deezer.com/features/offline.html
Deezer is a leading worldwide music streaming service reaching 20m users and with 1.5m
paying subscribers. As well as offering access to more than 15m tracks, Deezer provides a
unique solution for organising your music library, building and sharing playlists and
expanding your musical scope through new discovery (e.g. genre-based editorial
recommendations adapted to each country, and 10,000 smart radio channels).
Thanks to its exceptional partnerships with Facebook, Orange and Belgacom, Deezer is
now available in more than 50 countries and will be accessible worldwide, excluding the US
and Japan, instead of end 2012.
Discover more at:
Facebook.com/deezer [https://www.facebook.com/deezer ]
Twitter : DeezerWorld