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Last updated on April 18, 2014 at 1:21 EDT

New Orange-Publicis Venture Fund, Iris Capital, Leads $15 Million Investment in Display Ad Innovator myThings

March 20, 2012

PARIS, March 20, 2012 /PRNewswire/ –

– In a sign of a push for more technological innovation in Europe’s online advertising
markets, new fund picks myThings as first company to invest in

myThings, a global leader in personalized display ad solutions, has just announced
that it has raised $15 million in a financial round led by Iris Capital, the manager of
the Orange-Publicis Venture (OPV) Fund, in addition to Accel Partners, Carmel Ventures and
T-Venture.

Inked in March 2012, the Orange-Publicis partnership stipulates that both companies
commit to investing $200 million ($100m each) in three complementary funds: OPV Growth for
late stage investments, OPV Early-Stage for seed investments and OPV Global for
international investments.

myThings will be the first investment of the Orange-Publicis fund, underscoring an
aligned synergy between myThings’ personalization technology and Europe’s top brands: the
Orange Ad Network with its global reach of over 30 million users per month, and Publicis
Groupe, the 3rd largest communications group worldwide with ties to tier 1 advertisers and
publishers.

myThings specializes in increasing online revenues for advertisers and publishers by
creating engaging and personalized ads in real time for each online viewer on a
per-impression basis. Personalizing over a billion banners per month, myThings generates
over 150% performance uplift compared to the retargeting industry standard. Its solutions
propel customer acquisition and retention through retargeting, pre-targeting and
look-alike targeting, driving sales at scale for the biggest retailers in Europe.

“myThings’ e-marketing solutions and disruptive technology produce one of the highest
performance uplifts in the industry. With a market clearly heading toward performance and
data-driven ad solutions, we regard myThings as a natural investment path. As strategic
partners, we share a vision of driving innovation in the digital media industry, and
believe great value creation can be achieved through significant partnerships between
myThings and each of our sponsors Orange and Publicis,” said Denis Barrier, who is in
charge of the deal for Iris Capital.

As a client of myThings in the past year, Orange has benefited from highly successful
retargeting campaigns aimed at driving its subscription base. Now, the companies’ business
partnership is set to gather significant momentum by adding the Orange Ad Market (OAM)
into the mix.

myThings and Orange customers will now be able to enjoy the combined benefits of
Orange ad network’s vast audience reach – encompassing a significant share of French,
Spanish and British users – coupled with an incremental uplift in conversion rates
achieved by myThings’ advanced display advertising solutions.

“myThings is proud to contribute to the strong technological and financial synergy
created by the fund’s investment and backing of two major advertising influencers. As the
digital advertising landscape continues to evolve, myThings will continue to push the
envelope and deliver ad solutions that serve as a catalyst for the industry’s growth,”
commented CEO of myThings, Benny Arbel.

The current round of financing will fuel myThings’ continued growth across Europe, its
expansion to new markets and the advancement of its innovative technologies.

About myThings

Founded in 2005, myThings is the global leader in conversion-driven personalized
display advertising solutions, growing sales at scale for top online retailers. Its
service propels acquisition through retargeting, pre-targeting and look-alike targeting,
generating over 150% uplift compared to the retargeting industry standard.

myThings personalises over a billion banner impressions a month and operates in 14
markets including the UK, France, Germany, Spain, Italy, Benelux, Nordics, Russia, US,
India and Japan. Among its clients are top tier European online retailers such as SDG
group (Littlewoods, Very), Zalando, PriceMinister, Orange, Vodafone, Telecom Italia,
Carphone Warehouse and Microsoft Store.

http://www.myThings.com

About Iris Capital

Iris Capital is a pan-European venture capital fund manager specializing in media,
telecoms, internet and IT. Since its inception in 1986, the Iris Capital team has invested
more than EUR870 million.

Iris Capital targets opportunities in service or technology companies, seeking growth
capital in order to realize its strategy. It provides active support to its portfolio
companies on the basis of its strong sector specialization and experience. Based in Paris,
the Iris Capital team has invested in 18 European countries to date.

http://www.iriscapital.com

        Contact info Iris Capital:

        CarineMicoski
        +33(0)1-45-62-73-73

        Contact info myThings:

        Rebecca Mandel
        pr@mythings.com
        +44-20-81-23-28-39

SOURCE myThings


Source: PR Newswire