ePrize Partners with Chief Marketer to Promote New Site Launch
PLEASANT RIDGE, Mich., March 21, 2012 /PRNewswire/ — ePrize today announced “Top Promotional Marketer,” a game developed to introduce the site redesign for Penton Media, Inc. publications Chief Marketer and Promo Magazine as they join forces under one site umbrella.
ePrize has partnered with Penton to create a trivia contest to encourage readers to explore what the new site has to offer. The trivia contest invites readers to show off their marketing knowledge, with daily trivia questions based on content found on the site. All answers earn entries into a weekly prize of a $100 gift card. Correct answers will earn two entries for that day.
The grand prize is an Apple iPad2, which will be awarded in a random drawing on or around May 2, 2012.
ePrize has been using trivia and sweepstakes tactics since 1999 to help brands create awareness of products, services, and new initiatives. Trivia is an engaging way of branding content so that it’s relatable and memorable among users, and a Leaderboard drives competition among users.
“We are glad to partner with Penton Media,” said Matt Wise, CEO of ePrize. “We’re even happier to see progressive brands like Chief Marketer and Promo add a game layer to introduce the launch of their site. It’s smart strategy.”
The new site features an integrated format with easier navigation and more responsive searches.
About ePrize, LLC
ePrize is a digital engagement agency specializing in mobile, social media, and web campaigns. Last year, more than half of Fortune 100 companies and many world-class agencies relied on ePrize’s creative, technology and legal services. Since 1999, ePrize has grown into the largest online promotions platform, providing incentive-based promotional and loyalty programs in 44 countries for clients like Coca-Cola, Microsoft, The Gap, HSN, MillerCoors, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle. www.eprize.com
About Chief Marketer
Chief Marketer covers the best in measurable marketing and helps marketing leaders navigate today’s fast changing marketing landscape. Areas of emphasis: PROMO, Direct, Mobile, eMail, Web, Social, Mobile, Database/CRM, Lead Generation, B-to-B and Search.
PROMO speaks to agencies and top brands about implementing unique promotions–from finding new ideas, to figuring out which agencies and other service providers can implement those ideas, to identifying the right tools and metrics to analyze the results.