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Last updated on April 24, 2014 at 0:16 EDT

Edge® Shave Gel Unveils “Edge Men” Campaign, Enlisting Jason Jones to Give Away Thousands in “Micro-Grants” to Men in Need of an Edge

March 27, 2012

SHELTON, Conn., March 27, 2012 /PRNewswire/ — Today, Edge® shave gel announced a partnership with comedian Jason Jones as the face of the new “Edge Men” campaign. The program will introduce an inspiring group of everyman heroes who will give men the tools they need to get their edge in life, spearheaded by Jones as Edge Fund Manager. In partnership with the brand, Jones will dole out Edge Endowments via social media to arm men with whatever they need to achieve success.

(Logo: http://photos.prnewswire.com/prnh/20120327/NY76774LOGO )

As Edge Fund Manager, Jones will identify people, via social media, who aren’t quite as well-endowed as he is, and will distribute cash “micro-grants” to get them ready to do whatever it is they want to do. All men have to do for a chance at an endowment is to tweet at Jones via the @EdgeShaveZone Twitter handle and tell him what they’re getting ready for using hashtag #WellEndowed. Then, Jones and a panel of Edge readiness experts will make the call on who is most deserving of an endowment.

“I’ve teamed up with Edge to take on the role of Edge Fund Manager because I know what it’s like to be a well-endowed man, and I want to help others get ready for the same level of well-endowedness,” said Jones. “As a cutting-edge TV correspondent, I interview incredibly important people and report on the most riveting news in America. In working with Edge I plan to put my investigative journalism skills to use by helping identify guys who need a little edge in life and providing them with various-sized Edge Endowments so they can potentially become one of the incredibly important people that I will interview one day.”

Ready to Get an Edge? Edge Men Provide the Answers.

Whether offering solutions for irritations or preparing men for the day ahead, Edge shave gel empowers men with the resources they need to get their edge. In 2011, Edge helped Anthony Morton go from an unknown student artist in search of gallery space to having his artwork spotlighted on the biggest canvas he had ever worked on, a huge NYC billboard. Meanwhile, Team Edge winner Chad Mendes went from underdog to top contender in the UFC. In 2012, the brand is again looking to give guys an edge – with a team of Edge Men, including Morton, Mendes and Jones, to help identify guys in need of an endowment.

“The Edge Men program furthers our commitment to give men the edge they need to always be ready for success,” said Jeffrey C. Wolf, senior brand manager for Edge shave gel. “By teaming up with Jason Jones as our Edge Fund Manager and looking to Edge Men everywhere to help us identify and reward guys in need of an edge, we’re here to provide yet another opportunity for men to get ready for great things.”

In addition to Endowments distributed via social media, people are invited to enter the Edge Men sweepstakes by visiting www.edgeshave.com and uploading a photo and caption explaining how a cash endowment could help them get their edge. One Grand Prize winner will receive a $10,000 Edge Endowment, 130 First Prize winners will receive $1,000 and 130 Second Prize winners will receive $50 Endowments.

For more information, visit Edge on Twitter @EdgeShaveZone, on Facebook at Facebook.com/EdgeShave or at www.EdgeShave.com.

About Edge

Edge Shave Gel is committed to making sure men get an edge in all areas of their lives, from avoiding nicks, dryness, redness and irritation in their morning shave to reaching the Edge of Greatness. With six unique formulations specially designed for every shaving need, Edge offers customizable comfort for all skin types. Edge Shave Gel varieties are available at mass, drug, retail and food outlets nationwide for about $2.79. Visit www.EdgeShave.com for more information.

About Energizer Holdings, Inc.

Energizer Holdings, Inc., headquartered in St. Louis, Missouri, is a consumer goods company operating globally in the broad categories of household and personal care products. Energizer’s Household Products Division offers consumers the broadest range of portable power solutions, anchored by our universally recognized Energizer® and Eveready® brands. Energizer’s Personal Care Division offers a diversified range of consumer products in the wet shave, skin care, feminine care and infant care categories. Our portfolio includes well established brand names such as Schick® and Wilkinson Sword® men’s and women’s shaving systems and disposables; Edge® and Skintimate® shave preparations; Playtex® tampons, gloves and infant feeding products; Banana Boat® and Hawaiian Tropic® sun care products and Wet Ones® moist wipes.

    Media Contacts
    --------------
    Amy Aubin             Ariel Deitch
    212-299-8993          212-729-2169
    amy.aubin@edelman.com ariel.deitch@edelman.com

SOURCE Edge Shave Gel


Source: PR Newswire