Last updated on April 17, 2014 at 21:23 EDT

PR Newswire’s Meet the Media Event

March 28, 2012

LONDON, March 28, 2012 /PRNewswire/ –

How do you make your content stand out from the crowd? A panel discussion about
getting your message across in today’s ever-evolving media climate

A host of public relations and communications professionals gathered at the Casino de
Madrid for PR Newswire’s inaugural Meet the Media event in Spain, organised in
collaboration with the Association of Communications Directors (Dircom). The illustrious
and respected panel of speakers featured Asis Martin de Cabiedes, President of Europa
Press; Carmen Valera, President of Burson-Marsteller Espana; Isabel Saracho, founder of
Saracho & Team; and Xabier Fortes, journalist and host of ‘La Noche en 24 horas’ on TVE.

To view the Multimedia News Release, please click:


A lively debate ensued with some strong opinions being aired: Martin de Cabiedes
described Twitter as a global news network, Fortes stressed the importance of being
selective and verifying information through a reliable source, whilst Valera cautioned
that companies must ensure they are targeted and transparent in their communications, and
Saracho reminded us that social networks are still in their infancy and we do not yet know
their true impact.

The goal of Meet the Media is to enable communications professionals to hear from
leading media organisations on how their respective companies work, providing insight into
their specialist areas, giving advice on achieving coverage and informing them on
effective targeting of journalists within their sector and how to build a mutually
beneficial relationship.

The next Meet the Media will be held in London in early May, details to be announced

Photographs and videos relating to this release are available for download in the
multimedia assets column on the right-hand side of this page.

To register and receive more information on future events email

To receive updates via twitter follow http://www.twitter.com/meetthemedia

        Media Contact:

        Imogen Powell
        Senior Marketing Executive EMEAi
        PR Newswire

        Javier Perez
        Media Releastions Executive



SOURCE PR Newswire

Source: PR Newswire